TikTok ranked first in Q1 downloads! It continues to grow rapidly

Despite the many challenges it faces overseas, TikTok's popularity is unquestionable. In the latest download statistics released by App Annie , TikTok remained the most downloaded app in the first quarter of 2021 .

It can also be seen from the above figure that TikTok ranks second and eighth in consumer spending and monthly active users respectively.

In addition, App Annie also released a "Breakthrough Apps" chart showing the apps with the fastest quarter-on-quarter growth in the first quarter of this year compared to the fourth quarter of 2020.

Among them, in terms of consumer spending and monthly active users, TikTok ranked sixth and fifth respectively, which means that TikTok continued to grow rapidly in the first quarter of this year.

Additionally, the pandemic has had a profound impact on the way consumers shop, with App Annie sharing data on consumer spending on apps.

Data shows that in the first quarter of this year, users spent $32 billion on purchases within iOS and Google Play apps, a 40% increase compared to the same period last year .

Among all the applications, TikTok's potential for bringing goods cannot be underestimated. Not long ago, a pair of high-waisted leggings went viral on TikTok, with over a million views of the video and over 100 million views of related tags. It subsequently became Amazon's best-selling clothing product for most of January and February. The popularity of this product has allowed sellers to see TikTok's powerful ability to bring goods.

TikTok itself is also moving towards commercialization. Recently, Yien.com reported that starting from April 15, TikTok will push personalized ads to users based on the content they watch on the platform. Sellers can use data to target users who they think will buy their products, which may significantly increase the chances of selling products.

It is understood that TikTok is still in the traffic dividend period, with gross profit basically reaching 50%, and sellers are also very enthusiastic about TikTok. However, since TikTok is not available in China, many sellers' TikTok journey is still at the first step - downloading. At present, whether it is the commercialization of TikTok or the seller's TikTok marketing, there is still a long way to go......

TikTok

Q1

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