The unit price soared by 12 million, and the sales volume soared by 1586%. This little thing has become popular.

When we were young, many people kept buying Little Raccoon instant noodles to collect all 108 Liangshan heroes. Now, many fans have started to collect star cards crazily to satisfy their addiction to football, which has also led to sky-high prices for star cards.

A card costs 12 million

Antetokounmpo, also known as Giannis Antetokounmpo, a full-time American basketball star , had his star card bought by Darren Rowell, a great American collector, for more than 1.812 million US dollars (about 12 million RMB) , setting a single auction record for NAB star cards.

From grade to rarity to condition and prominence, a small change from one card to another can be worth thousands of dollars to those lucky enough to have the proverbial gold mine. I have to say, it's great to have money, and a few dollars of star cards are being hyped up to such sky-high prices . I don't understand the world of the rich. With so much money, wouldn't it be nice to buy a house?

Survey data shows that in 2020, eBay alone sold 4 million soccer cards , mainly collectible game cards and non-sports cards. The fastest growing category is soccer and basketball soccer cards, with soccer card transactions up 1,586% year-on-year .

Some industry insiders said that there are two main reasons why such star cards are sold at sky-high prices. First, the 2020 epidemic forced the NBA to suspend its games , and American sports enthusiasts and collectors could only invest their ample funds in star cards. Second, many fans believe that valuable and meaningful star cards are relatively scarce .

The star card market has attracted a large amount of capital

In fact, collecting cards is equivalent to opening a blind box to a certain extent, because only after you open it can you see what cards are inside. In December 2020, Pop Mart benefited from the blind box economy and successfully went public. Its current market value has reached 104.7 billion Hong Kong dollars.

The continued rise in the price of star cards has also attracted the attention of a large number of investors. Data shows that many investors have taken a fancy to the star card market. Data shows that in early March 2021, an online star card trading platform has received $40 million in financing , and the investors of the platform include some big-name stars.

Some companies even said they have launched stocks based on the concept of sports card . However, for many people, the existence of sports card is more like a bubble economy, and its market value is completely driven by collectors , just like Chinese Moutai, which is collected by many people. However, if collectors transfer or give up this market, it may be a different picture.

In various categories of sales , if sellers can grasp the psychology of consumption and produce products that meet consumer needs , then there is no need to worry about the sales of these products , and they can also gain the support of consumers . However, sellers also need to pay attention that when selling such products, product infringement issues cannot be ignored.

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