Indian e-commerce company Udaan seizes new business opportunities and sells 160 million electronic products a year!

Udaan , India's largest B2B e-commerce platform, has a wide range of product categories, including electronics, furniture and home products, staple foods, fruits, vegetables, fast-moving consumer goods, medicines, toys and department stores.

Indian buyers can not only purchase a range of high-quality and low-priced products on the platform, but can also place orders through the Udaan application, which is convenient and cost-effective.

Udaan said that in 2020, the electronics category had over 400 sellers, each with sales of Rs 1 crore.

Surging demand for electronic products among Indian consumers post-lockdown also saw a surge in sales of electronic accessories, making it the highest-selling product on the platform.

By 2020, the platform sold approximately 120 million accessories and consumer electronics products, and 10 million mobile phones.

The platform said in a statement that it also added more than 1.13 billion new users in the electronics category in 2020. During the period, the company shipped 160 million electronics products and fulfilled 5.3 million orders through 12,000 pin codes.

Udaan also sold 50 million electronic products in the three months after the unlock , including audio and mobile accessories (19%), power accessories (16%), mobile phones (9%), computer and IT accessories (7%), and consumer electronics (6%).

Apart from this, as a one-stop solution for business needs in the B2B space, Udaan has built technology tools that cater to the needs of brands , retailers and manufacturers, providing them with a level playing field to scale , transact and grow their businesses.

These large manufacturers and brands, such as Apple , SanDisk and boAt, have partnered with Udaan to leverage its strong distribution network and enter new markets while enjoying cost benefits.

Udaan also claims that with doorstep delivery services across large, medium and small cities across the country, retailers do not have to risk going to the wholesale market during the pandemic and can get a wide range of options at the best prices on the Udaan platform .

A Udaan official said that as people started working from home, there was an increasing demand for electronic products among professionals and families to facilitate their daily work, children's education, and family entertainment. This trend is common across the country.

E-commerce platform

India