7 e-commerce trends that sellers must know in 2021!

Nowadays, e-commerce channels have become a battleground for major merchants. Faced with consumers' ever-increasing shopping needs and experiences, it is particularly important for merchants to grasp the latest development trends if they want to maintain their leading position in the highly competitive world of e-commerce .

In 2021 , sellers need to grasp these 7 e -commerce development trends .

1. Voice search is more common

It is expected that by 2025, 75% of households in the United States will be equipped with a smart speaker, and Alexa, Siri and Amazon Echo will gradually become a part of many people's daily lives.

As an online store owner, what you need to do is optimize the voice search functionality and make it possible for visitors to perform voice-based search commands and navigation on your website (or at least on its mobile version).

2. Personalized service may become king

Shoppers always respond better to offers and products that are tailored to them . Today, with the rise of AI, e-commerce relies heavily on data-driven personalization.

Merchants now know more about online consumer behavior than consumers themselves , so they can increase revenue by tailoring ads , offers, and other marketing activities to specific consumers .

3. Social + e-commerce will become a major trend

With modern shoppers spending more and more time on social media, it was only a matter of time before social media and e-commerce merged into one enjoyable experience.

Moreover, social media platforms themselves are mini search engines, with 55% of shoppers purchasing from a brand’s social media posts . Therefore, social commerce may become a major development trend.

4. Mobile device shopping experience is more important

With more consumers shopping online via mobile devices and mobile searches on the rise at all levels , it ’s a big trend to focus on the experience users have when visiting stores via their phones .

When it comes to mobile devices, merchants should focus on elements such as access speed, network fluency, ease of navigation, security and personalization of online stores .

5. More diverse payment methods

Previously , PayPal and Stripe payment methods were not trusted by consumers . Today, online payment methods are becoming more and more diverse, from cryptocurrencies to wire transfers . At the same time, consumers are increasingly expecting to use different payment methods. If merchants insist on one or two payment methods, they will miss out on more consumers .

6. Dynamic pricing cannot be ignored

It can be difficult to keep track of all the fluctuating prices in your niche and industry , but to stay competitive you need to adjust your prices when necessary , and if you want to do that you need to keep track of your competition’s prices. Therefore, it’s important to choose or use a dynamic pricing tool that automatically tracks the prices you set and alerts you when changes need to be made .

7. Automate order , purchase and inventory management

Automating as much of the e-commerce process as possible can help merchants stand out from the competition , and it gives them time to focus their energy elsewhere.

One of the most critical processes is the automation of order , procurement and inventory management . This feature allows merchants to keep an eye on orders and inventory at all times and remind merchants of all important changes while growing their business .

E-commerce

Development Trend