Transaction volume reaches 880 billion won! Nara, a Korean second-hand platform, has great potential

On the 11th, second-hand trading platform Used Nara said that the monthly user transaction volume (MAU) has more than doubled in the two years since the launch of the official app .

Compared to 2019, monthly users increased by 105% and transaction amounts increased by 179%.

The number of monthly users (MAU) using the official app reached approximately 840,000 as of January 2019, but more than doubled to 1.72 million by January 2021.

In addition, the transaction amount between members in the Used Nara official app also increased significantly, more than doubling to approximately 300 billion won in 2019 and more than tripling to 880 billion won in 2020.

It is understood that after Used Nara developed the application, it played a major role in improving the trading environment. Since August last year , Used Nara has been strengthening transaction monitoring, and the trading environment has changed dramatically. For example, after Nara established a cleaning center last year, fraud loss receipts decreased by 58%.

It is reported that Used Nara launched the application twice in 2014 and 2016 in collaboration with a mobile application development company but stopped providing application services due to internal circumstances.

Finally, Used Nara released its official app in January 2019, and in October 2020, it made improvements and updates to the UI and UX parts from a customer perspective.

The official app of Used Nara reflects the identity of the company in the country of use in the overall design, and improves efficiency by studying the usage patterns of users. And it also retains the concept of "seller", which was first introduced in the second-hand trading industry through the official app, providing a direction for participation in the platform where anyone can participate in second-hand trading and make a profit.

Seung-Woo Lee, CEO of Used Nara, said: " We reorganized in 2020 to improve the convenience of second-hand trading users , build a safe trading environment, and make strong internal investments , creating an amazing result of doubling the app's growth in two years since its launch. "

He also said: " The app was launched later than other competitors, but its growth rate in the past two years has been faster than any competitor . This year, Nara will provide more secure second-hand transaction services to more users."

South Korea

Second-hand platform

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