Sales soared 400%! British Cudoni platform plays the second-hand luxury market

According to foreign media reports, Cudoni, a large British second-hand e-commerce platform , recently announced that its sales have increased by 400% year-on-year , and its performance has soared as people's interest in circular and sustainable fashion continues to grow .

The rise of the men’s second-hand market

During the pandemic, the secondhand market has been booming. Previously, women dominated the secondhand market, but as the demand for men's secondhand fashion has increased, men have gradually gained a foothold in the secondhand market.

Cudoni discovered this gap in the market and gradually became the leading e-commerce company for men's second-hand luxury goods . In order to seize this opportunity, the company launched a new campaign called "The Cudoni Man" in collaboration with model Richard Biedul to attract more users and consumers.

In the three years since its founding in 2017 , Cudoni has seen its monthly male users increase from 20% to 35-40%. On average, men’s products now sell almost half as fast as women’s products and are sold at almost half the rate .

Men’s second-hand accessories, including shoes, watches, outerwear, bags and leather goods , perform particularly well in terms of value retention and sales rate .

According to reports, 51% of men’s second-hand luxury goods sold through Cudoni came from female resellers. By 2021, this proportion was less than 40%, indicating an increase in resale participation among men.

Cudoni continues to grow and expands the international second-hand luxury goods market

Cudoni UK is committed to the second-hand fashion luxury market and encourages the luxury fashion cycle. The Cudoni platform provides customers with a one-stop service .

From the moment new customers sign up, Cudoni assigns them a personal account manager to assist them throughout the resale process. Cudoni also offers free home collections, item authentication, expert evaluations, and manages the entire sales process end-to-end , making it a favorite among many designers and luxury lovers.

It has only been a few years since its establishment, but it has developed rapidly. It not only has a place in the British second-hand luxury goods market, but also continues to expand into the international market.

In October last year , Cudoni received further investment totaling £4.6 million, which is reportedly the largest investment in the UK fashion resale site and will be used for Cudoni's international expansion.

James Harford-Tyrer, founder of Cudoni, said: “The investment will enable us to continue our rapid expansion both at home and abroad, which is an important part of the move towards a more sustainable way of living.”

U.K.

Cudoni

Second-hand luxury goods