Over 10.8 million visits! Temu becomes the second largest e-commerce platform in this market

Recently, the Polish information portal Wirtualnemedia.pl released the results of a survey on Poland's major e-commerce platforms.

The survey shows that in Poland, Allegro is still the most visited e-commerce website and a well-deserved leader, with more than 80% of Polish netizens using it. In October this year, 18.96 million users visited the platform, with a coverage rate of 63.81%, and the average user stay time was 1 hour, 55 minutes and 1 second.

Allegro Lokalnie , which was launched a few years ago ( sellers without a company account can also list their products here ) , has received 6 million visits , a coverage rate of 20.18%, and an average user usage time of 8 minutes and 13 seconds.

In addition to Allegro , there are two other platforms with more than 10 million users . One is the Chinese e-commerce platform Temu, which has 10.8 million visits, a coverage rate of 36.39%, and an average user usage time of 21 minutes and 42 seconds; the other is Media Exper , which has 10.46 million visits , a coverage rate of 35.19%, and an average user usage time of 7 minutes and 16 seconds.

It is worth mentioning that Temu's traffic has tripled in three months.

When Temu entered the Polish market in July this year, 3.25 million Polish netizens visited the platform, with an average usage time of only 7 minutes and 25 seconds. However, a month later, Temu's visits reached 5.81 million, with an average usage time of 11 minutes and 54 seconds; in September, the platform's visits increased to 9.86 million, with an average usage time of 17 minutes and 17 seconds.

In addition, AliExpress and SHEIN from China also achieved impressive results. AliExpress had 8.73 million visits, a coverage rate of 29.4%, and an average user usage time of 45 minutes and 39 seconds; SHEIN had 6.11 million visits, a coverage rate of 20.57%, and an average usage time of 41 minutes and 45 seconds. In comparison, Amazon's performance was slightly inferior, with 6.38 million user visits and an average usage time of only 6 minutes and 29 seconds.

However, in terms of user usage time alone, the clothing website Vinted is far ahead of all platforms, reaching 2 hours, 14 minutes and 3 seconds, with 6.3 million user visits and a coverage rate of 21.22%.

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