Poland's Allegro platform launches special plan for fashion brands to attract sellers

According to foreign media reports, Poland's Allegro platform recently launched its "Allegro Projektownia" plan, a special plan for fashion brands, and announced a partnership with world-renowned fashion designer Ewa Minge.

It is reported that the Allegro platform has launched a special brand plan for some physical brands in Poland, providing operational assistance for Polish fashion brands in order to attract more Polish brands to settle in.

In order to create attraction, Allegro platform has specially set up multiple awards for the brand special plan. After brand sellers settle in the platform, they can enjoy the support and help provided by the platform, as well as more additional bonuses and benefits.

At the same time, the Allegro platform has a huge user base, with more than 20 million active users per month . After sellers settle in, they will directly gain access to the platform's user base and increase sales.

According to the Allegro platform, any Polish physical fashion brand that has passed the product origin review and has an account on the Allegro platform can apply to join the special program.

As the European fashion market is flourishing and the competition is fierce, a large number of fashion brands are emerging, and the Polish market is also the same. It is reported that there are many talented fashion designers in the Polish fashion market. Under the fierce market competition, the niche brands they designed are easily drowned by the fashion market.

Then, the Allegro platform provides a platform for brand sellers , where sellers can access more channels, attract a large customer base on the platform, and increase brand awareness.

As we all know, Allegro has become one of the most popular platforms for Polish people. It is reported that Allegro is currently the preferred online shopping platform for 86% of Polish consumers, and the number of online shoppers in Poland is about 20 million.

As the largest local e-commerce platform in Poland, Allegro was successfully listed in October last year with a market valuation of US$25 billion. Its popularity continues to expand and its development accelerates.

It is reported that the hot-selling categories on the Allegro platform are mainly: home and garden, health and beauty, clothing and accessories, shoes, electronic products and home appliances.

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