Sales increased by 504%! Korean health and weight loss products are booming

The Spring Festival is a festival that makes it easy to gain weight. Many Koreans gain three pounds after the festival, so in the new year, more and more people plan to lose weight.

It is reported that the sales volume of weight loss- related products among health functional foods ( dry foods ) in South Korea has increased significantly this year.

According to data from Market Curly on the 4th , among the sales data of health functional foods in January and February this year , sales of weight loss products increased by 504% compared with the same period last year.

In contrast, overall dry food sales increased by 96% during the same period , a significant increase in sales.

According to the survey , the most popular products are powdered plastic products such as garthinia and sears extracts that contain ingredients that help reduce body fat. Hair gel handles, vegan pills, and slimming lactic acid bacteria were also selected as popular products.

In addition, beauty dry foods that contribute to the internal health of the body are also popular . Sales of "Fujun Juice" that helps maintain intestinal health have increased by 160% compared to the same period last year . Sales of tart cherries, lactic acid bacteria and collagen that help treat cholesterol have also increased.

Market Curly analyzed that this is because people reduced physical exercise due to the epidemic last year , so they focused on losing weight or improving their physical fitness and thus found related products.

Among products other than dry foods , sales of products that aid in diet have increased significantly.

Sales of diet bento boxes have increased by 142% compared to the same period last year , and chicken breast has become a popular product, accounting for 10% of total convenience food sales .

To meet the demand for dry foods, Market Kurly held a "Food Management Program Fair" with discounts of up to 60% on diet-related products.

At the same time, more than 180 products, mainly low-carb foods and proteins, will be launched, and the more you buy, the cheaper it will be. For example, if you buy 5 pieces of the representative product chicken breast, you can enjoy a 15% discount, and if you buy 10 pieces, you can enjoy a 25% discount.

The epidemic has affected people's lifestyles and consumption patterns, and e-commerce is also facing opportunities and challenges, but market demand remains strong and popular products continue to increase. Sellers must seize the opportunity, seize development opportunities, and meet new challenges.

South Korea

Health Products

Weight Loss Products

Seller