Entering Germany! eBay tool Optiseller is expanding its global market

Since the launch of Optiseller Aspect Finder+ , the Scottish company has quickly become a popular eBay tool for sellers on the UK platform. As the online trading market prospers in 2020, Optiseller announced in March that it will further expand overseas, and has now opened up the German and Australian markets.

In July 2020, eBay announced that it would once again open a free registration channel for the Optiseller Aspect Finder+ tool . Subsequently, eBay launched a new feature that supports sellers to use Optiseller to manage product listings. Sellers do not need to assume any obligations or pay any fees. They can just go to the Optiseller website and register for a tool account for free.

eBay announced that sellers must ensure that the listings on the platform must have complete product attribute descriptions (item specifics), including required attributes and recommended attributes. Only after the optimization is completed can the listing be discovered by eBay and external search engines.

eBay regularly provides financial support to Optiseller to provide free tool services to merchants. Sellers can use this tool to check which product attribute descriptions are missing and find out why the listing failed. This tool can be used to help eBay sellers optimize listings, help sellers optimize product attributes, increase exposure, and thus increase product sales.

As of now, according to the platform's relevant policies, eBay sellers can still use Optiseller for free until at least June 2021. In late February of this year , eBay introduced a series of mandatory new requirements for transactions in various categories. If sellers need help, they can try using the Optiseller tool.

Previously, Optiseller has established a permanent office in Sydney, Australia, and is currently forming a work team, hoping to fill the market gap in Australia as soon as possible.

The German eBay platform is developing steadily, and sellers' demand for listing tools is also growing. Optiseller is currently strengthening the German market team to provide better tool technical support services.

Optiseller Chief Operating Officer Richard Falconer revealed that Optiseller 's revenue and number of employees increased by 300% in 2020. As online sales continue to develop in the post-epidemic era, Optiseller also plans to continue to implement the German and Australian models in terms of personnel mobility and team member composition for further global expansion.

Falconer believes that Optiseller will work harder to optimize listings, and the global online trading market is vibrant and will surely achieve mutual success with Optiseller .

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Cross-border e-commerce market

Optiseller