The EU e-commerce penetration rate is as high as 72%, with the Netherlands ranking first

It is reported that recently, a survey conducted by Eurostat in the last 12 months showed that the e-commerce penetration rate in the EU , that is, the average proportion of Internet users who shop online, reached 72% , among which the Netherlands ranked first in Europe.

The European Statistical Office pointed out that with the invasion of the new coronavirus in Europe, consumption habits and preferences across Europe have undergone major changes, and online shopping has gradually become the first choice of Europeans, and online shopping has continued to grow. Driven by the strong impact of the epidemic, e-commerce has ushered in a golden period, and online shopping has exploded.

In the 12 months of 2020, a staggering 89% of people aged 16 to 74 in the EU used the internet, with 72% buying or ordering goods or services online for private use . This is an increase of 4 percentage points compared to 68% of internet users in 2019 and 10 percentage points compared to 62 % in 2015 .

Among many countries in the EU, the Netherlands had the highest e-commerce penetration rate in the EU last year, with 91% of Internet users having purchased or ordered goods or services through the Internet in the region .

Denmark ranked second, reaching 90% , followed by Germany at 87% , Sweden at 86% , and Ireland at 81% . Hungary 's e-commerce penetration rate is about 70% . These countries all had relatively good e-commerce development last year, and e-commerce sales have increased significantly.

On the other hand, the proportion of online shoppers in Bulgaria ( 42%) , Romania ( 45%) and Italy (49 % ) is less than 50% , and the development of e-commerce needs to be improved .

In the past five years, the countries with the largest increase in the proportion of online shoppers among Internet users are Romania , which increased by 27 percentage points; the Czech Republic and Croatia increased by 25 %; and Hungary increased by 23 % . It can be seen that the e-commerce development in these four countries has great potential, and they are catching up with other European countries at a very fast pace.

In general, the e-commerce penetration rate in the EU is very high, e-commerce is developing very rapidly, the number of online shoppers in various countries has increased significantly, and the country is in a leading position in the world.

European Union

E-commerce

Netherlands