Aloe vera products become the new favorite, plant-based skin care products are more popular among Indian consumers

Data collected from some e-commerce platforms show that during the epidemic , Indian consumers' demand for skin care products has increased significantly , and more and more consumers have begun to realize the importance of self-image . Among them, according to sales data, there has been a significant increase in demand for beauty and skin care products with plant ingredients and natural ingredients (minerals) .

The most popular products on the e-commerce platform include face creams, moisturizers and body oils made from natural ingredients. The most popular plant and natural ingredients include rose , coconut oil , volcanic mud, aloe vera , turmeric , activated charcoal, avocado , etc.

Among them, aloe vera products have become the most popular products among consumers in the past winter . The search volume for aloe vera products has doubled compared with the previous year. In addition to aloe vera skin care products, sales of aloe vera gel , handmade soap , moisturizer, shampoo, as well as aloe vera juice , powder and capsules containing aloe vera ingredients have also increased.

There are many factors behind the popularity of plant-based cosmetics and skincare products. First, India has a tradition of using natural ingredients (plants or minerals, etc.) to make homemade beauty and skincare products. Natural skincare products have their own traffic and a broad audience base, so such products are easily noticed by consumers.

Secondly, the spread of the epidemic has made Indian people pay more attention to their health. Plant-based skin care products that are natural, healthy, and free of chemical additives are more in line with the concept of health and cater to the special needs of audiences during the new crown epidemic, so they have become popular.

Recently, India has experienced its first round of large-scale warming. As early as March, India will enter summer. The change of seasons will also change the audience's skin care needs. India is dry and hot in summer. Therefore, in the selection of skin care products, sellers should focus on hydrating products. Toners and light and easily absorbed moisturizing lotions will be more popular. In addition, the demand for protective products such as sunscreen and isolation will also increase.

Cross-border e-commerce

E-commerce platform

E-commerce market