Shopee 12.12 Birthday Sale kicks off, igniting year-end holiday shopping boom with super deals

  December 7, 2023, China - Recently, the leading e-commerce platform Shopee announced the official launch of its 12.12 Birthday Sale. As the last super sale of the year, Shopee continues to launch multiple preferential gifts, including Shopee Live discounts, super-value vouchers, free shipping vouchers and other benefits, with a massive full-category product to meet the personalized and diverse needs of consumers, setting off a year-end holiday shopping carnival.

Shopee 12.12 Birthday Sale is now open

The latest survey shows that Southeast Asian consumers are enthusiastic about holiday spending, with 60% of respondents planning to increase their online shopping budgets during holidays, especially during the double-digit e-commerce promotions such as 11.11 and 12.12. To help sellers seize the year-end bonus, Shopee has further upgraded its one-stop ecological services such as marketing and logistics to stimulate consumption potential.

● Shopee Live supports more, leading the "buy while watching" craze: The amazing explosive power of Shopee live streaming in this year's promotion has attracted more and more sellers' attention. In response, Shopee took the lead in cooperating with a number of professional live streaming MCN organizations to provide sellers who want to start live streaming with a platform-exclusive resource package, including professional anchors, operators, live streaming rooms, live streaming analysis teams, etc. In addition, the platform will also provide exclusive large coupons for live streaming rooms and massive free shipping coupons for live streaming on the day of the 12.12 promotion to help sellers who start live streaming to sprint for higher orders and conversions.

● AMS is open on a large scale, and new users enjoy exclusive incentives: Shopee Affiliate Marketing (AMS) cooperates with more than 2.5 million alliance partners, including rebate platforms, price comparison platforms, content platforms, popular social media channels and a large number of KOLs, etc., to accurately reach consumers in a variety of marketing forms, and sellers only need to pay commissions for successful conversions to achieve a measurable return on investment. Recently, this function has been opened to sellers on a large scale, and in conjunction with the 12.12 birthday promotion, exclusive incentives for new AMS users have been launched to open up traffic valves for sellers.

● Shopee's overseas warehouse rates have been lowered, and logistics fulfillment has reduced costs and increased efficiency: To help sellers seize the opportunity of big promotions, Shopee recently adjusted the fees of official overseas warehouses in Singapore, Thailand and Mexico. The new rate adjustments, such as 60-day storage fee exemptions, operating fee subsidies, and adjustments to operating fees for small commodities, are conducive to reducing overseas costs and increasing profit margins. In addition, Shopee continues to optimize key links in cross-border logistics to provide more solid operational guarantees for big promotion fulfillment.

As the 12.12 birthday sale approaches, the 2023 year-end shopping season is also coming to an end. As a leading e-commerce platform, Shopee will continue to understand user needs, connect more sellers and consumers with high-quality one-stop e-commerce services, and release more new business opportunities.