21 SEO Statistics for Sellers

But why do sellers do SEO? The following series of data may give us the answer↓

1. 68% of online experiences begin with a search engine.

2. The average organic click-through rate (CTR) for the first search result on Google Desktop is 32% .

3. The average organic click-through rate for mobile users is 26.9% .

4. Only 0.78% of Google searchers click on a result on the second page.

5. SEO drives over 1000% more traffic than social media .

6. 67.9% of all search queries contain more than 4 words. Long-tail keywords are not only easier to rank, but also easier to match with search intent.

7. 53.3% of all web traffic comes from organic search.

8. Google accounts for 91.75% of the global search engine market , and Microsoft Bing accounts for 2.75% of the search engine market .

9. Not all searches end with a click , 50.3% of searches have no clicks. Users may give up searching for various reasons, such as not finding a sufficiently attractive title.

10. Google shows 8.5 organic mobile search results and 8.7 organic desktop search results on the first page .

11. 60% of marketers say inbound (SEO , blog content, etc.) is their highest quality source of leads.

12. Compared to other strategies, SEO leads have a very high closing rate: 14.6% .

13. 39% of users are influenced by related searches.

14. No more than 5.7% of pages will rank in the top 10 results within a year of being published ; the average page ranking in the top 10 results has been there for more than two years .

15. 8% of searches are phrased like questions. In addition, the quality of traffic is more important than the quantity .

16. 12.29% of searches contain a summary.

17. Google has 3.5 billion searches per day .

18. 90% of shoppers say they use the internet to find local businesses.

19. With voice assistants built into 1 billion devices , voice search will grow exponentially , a trend that sellers can take advantage of .

20. 25% of searches are for something other than the top 100 million keywords.

21. Only 2.8% of desktop searches result in a click on a paid result , while 62.2% of clicks lead to an organic search result.

In summary, the importance of SEO is evident. Sellers should also work harder on SEO. One thing that needs to be noted is that SEO is a long-term process and sellers must maintain it persistently.

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