Overseas pet owners come to Taobao to "buy goods" before the New Year, and the monthly sales of pet New Year clothes overseas reach 300,000 pieces

As the New Year approaches, pet owners at home and abroad have begun to buy new clothes and toys for their pets. Due to the impact of the epidemic this year, many physical stores overseas are still closed, so netizens suggest: Welcome to China Taobao "wholesale", you can buy anything you want.

This has opened the door to a new world for pet owners overseas. Cute pet antler headbands, bell neckbands, New Year greeting bibs, lion dance costumes, and even pet hair dryers and treadmills on Taobao have become popular choices for foreign consumers. According to reports, in the past month, overseas users have placed orders for more than 300,000 pet New Year costumes on Taobao .

(Overseas pet owners come to Taobao to "purchase goods" before the New Year )

Industry data shows that about 80% of the pet supplies sold overseas are exported from China, and one out of every two pet New Year's wear purchased overseas is made in China. A notable change is that domestic brands representing new designs and new smart manufacturing are becoming more and more popular in overseas markets.

Taking the pet category as an example, mid-to-high-end, original pet clothing brands and domestic pet smart products, such as automatic feeders, water dispensers, and cat dryers, have all ushered in a peak in overseas sales. From January to November this year , the sales of pet products sold overseas through Taobao and Tmall increased by about 45% year-on-year, and the sales of smart products doubled.

According to the person in charge of Tmall pet clothing brand Mookipet, domestic pet products have more styles than foreign brands, and the quality is getting better and better. North American customers used to buy LV and Burberry children's clothing for their dogs, but now they have started to buy Chinese pet brands. This year, Mookipet's overseas sales on Tmall increased by nearly 300% year-on-year.

Overseas pet owners have different preferences for pet clothing styles. North American consumers prefer casual styles, such as pet baseball jackets and POLO shirts, Japanese consumers prefer local kimono styles, and Koreans like to dress their pets in brighter colors.

(Pet products made in China are accelerating their overseas expansion)

The popularity of pet products sold on Taobao is due to the upgrading of China's manufacturing industry. This year, new domestic products such as floor scrubbers, smart small appliances, domestic cosmetics, and original home designs have been very popular among overseas consumers.

The emerging cross-border e-commerce business model also promotes Chinese manufacturing to go global. At present, domestic products can be sold to more than 200 countries and regions around the world through Tmall and Taobao . At the same time, the platform strategy and services are continuously upgraded to help domestic merchants go overseas more conveniently. At present, 80,000 domestic products have been exported for the first time, and it is expected that 100,000 new domestic merchants will be sent overseas throughout the year.

Taobao

Pet Products