The competition between Lazada and Shopee has intensified. Who can dominate the 10 billion blue ocean market?

In recent years, the scale of e-commerce markets in countries around the world has expanded rapidly, and some small markets have also quietly gained momentum and are rising ...

As the number of e-commerce users increases, the Thai market is gradually entering a mature stage. Data shows that the size of Thailand's e-commerce market reached 61.7 billion in 2020, a year-on-year increase of 81%.

In this blue ocean market, the battle between the two giants, Lazada and Shopee, has already begun. At present, the Thai economy is in a stalemate and the peak sales season is approaching . For Lazada and Shopee, this is undoubtedly a great time to attract new users and sellers.

Lazada is gaining momentum

Thanida Suiwatana, chief commercial officer of Lazada Thailand, said that the number of e-commerce users has increased significantly, and even during the epidemic, e-commerce in Thailand has continued to grow. Online shopping has become a new shopping habit for Thai people.

She added: “For some consumers, the outbreak has had an impact, while for others, it has had little impact at all.”

Based on this, Lazada proposed two solutions. For consumers who were affected, Lazada will launch special products. For consumers who were not affected by the epidemic, they pay attention to the quality of products as usual , are accustomed to shopping on LazMall , and their spending is even two to three times the current amount.

In addition, Lazada will also improve infrastructure such as tools, logistics, technology, etc. to provide more convenience for platform sellers.

From the 27th to the 29th of this month , Lazada will also hold the "Surprise Birthday Sales" event , during which the order volume may increase 15 times, and the sales of travel bags, summer clothes and swimsuits are expected to increase significantly.

Shopee is not to be outdone, Lazada faces a strong rival

Lazada is firing on all cylinders, and its rival Shopee is not to be outdone.

Shopee said that competition and promotions can indeed bring more benefits to consumers. While strengthening the construction of the ecosystem, Shopee will also hold a 4.4 shopping day promotion for two weeks.

Previously, Shopee officially changed the name of AirPay to ShopeePay, which was favored by many users during the epidemic and its usage rate increased significantly.

Data shows that due to its convenient recharge, simple operation and large discounts, ShopeePay has become the most popular e-wallet in Indonesia in October 2020, with 34% of users using ShopeePay.

The peak season is approaching, and the competition between Lazada and Shopee will escalate again. Sellers must seize this opportunity to replenish stocks and prepare as soon as possible.

Thailand

Lazada

Shopee