500 CEOs competed in Tmall 618! The sales of merchants’ self-broadcasting doubled year-on-year

Tmall 618 pre-sale is in full swing, and store live broadcasts have exploded significantly this year: on the first day of pre-sale, store live broadcast transactions increased by more than 100% compared with last year . The live broadcast rooms of major stores are almost broadcast from morning to midnight, and the anchors "take turns" to ensure uninterrupted live broadcasts.   

The reporter learned that during the 618 period, industry leaders including Suning.com Group Retail President Hou Enlong, 1919 Chairman Yang Lingjiang, Huawei Consumer Business MSS Vice President Yang Yong, Honor Product Line Vice President Xiong Junmin, Lin's Wood Industry Vice President Li Chengze, and Adopt a Cow CEO Sun Shijun will all be in charge of the live broadcast room, which shows how much importance the brand attaches to self-broadcasting.

Zhuo Qingqing , the owner of the plus-size women's clothing brand "Yunfeixiu" , started to live broadcast two days before the pre-sale. She broadcast from the afternoon to 1 a.m. for 10 hours in a row . "As we enter the sprint period, the frequency and duration of our live broadcasts will continue to increase. Our store broadcasts 20 hours a day, and I also broadcast every day."

In addition to the generous benefits such as 10,000 yuan red envelopes and free orders, the live broadcast content is also varied. For example, the president of Bright Dairy will link up with 6 stores under Bright to broadcast together and visit the headquarters of Bright Factory , the largest dairy factory in the country . On June 2, Panasonic's live broadcast room will also explore the global microwave oven factory in Shanghai and reveal how a microwave oven is born.

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