Klarna and Cosmopolitan team up for virtual shopping event

Klarna is reportedly partnering with Cosmopolitan to host the second "Holiday by Cosmo x Klarna" in two years . The two companies call this the first-ever virtual shopping event created specifically for Generation Z and Millennials. The 48-hour event debuted in August 2020 and will take place from March 1 to 2, 2021.

The two-day holiday event will feature fashion , apparel , footwear and beauty products from retailers including Macy's, Rebecca Minkoff, Saks Off 5th, Express, Bluemercury and Foot Locker . This year 's event also marks the launch of a live shopping component in partnership with live retail platform ShopShop.

“Cosmopolitan informs and inspires the shopping decisions of millions of young women who enter the brand every day,” said Nancy Berger, Cosmopolitan’s senior vice president, publishing director and chief revenue officer . “Together with our partner Klarna and their vast network of retail partners, we are excited to launch this year’s campaign. Our goal is to deliver an interactive and fun shopping experience for our audience – digitally savvy consumers whose shopping habits are evolving – through our second Hauliday campaign, coupled with a mainstream media shopping element . ”

Consumers can participate in live shopping experiences on March 1 and 2 at 11 a.m. and 7 p.m. ET (hosted by American fashion expert Jackie Miranne) in the ShopShops app or at Macy's Herald Square flagship store.

Live streaming is becoming an increasingly popular digital commerce channel, with retailers such as Walmart, JC Penney, QVC and Fred Segal all launching live streaming shopping in recent months.

“Following the success of last year’s Hauliday campaign, where Klarna saw three times the volume of transactions on our app compared to an average weekend in 2020, we’re excited to continue our partnership with Cosmopolitan for round two , ” said David Sandstrom, Chief Marketing Officer . “The added live shopping component enables us to improve the shopping experience for our 15 million US customers and drive more engagement and sales for our participating retail partners.”

“This year’s holiday campaign , hosted by Cosmo and Klarna, is a natural fit for Macy’s,” said Nata Dvir, Macy’s chief marketing officer . “We are always exploring new ways to inspire our customers’ personal style and are excited to bring the joy of shopping at our iconic Herald Square flagship directly to shoppers in an immersive livestream experience from the comfort of their own homes. ”

Klarna

Cosmopolitan

North America

Virtual Shopping