With a valuation of $1.331 billion, the Desenio platform is about to go public!

Recently, Desenio, a Swedish online poster and photo frame e-commerce platform , announced that it is expected to be listed on Nasdaq First North in the first quarter of this year .

There have long been rumors that Desenio will be listed on the stock exchange or sold by Verdane, the majority shareholder . Apparently, Desenio has achieved the former thanks to its rapid growth.

Value surges 4,000% , valued at SEK 11 billion

In recent years , the Desenio platform has developed rapidly . In the past five years, Desenio has continued to expand and grow rapidly, with its value increasing by 4,000% and reaching a valuation of 11 billion Swedish kronor (about 1.331 billion US dollars) .

“Since entering the Nordic market five years ago, we have successfully expanded our business across Europe and beyond , ” said Fredrik Palm, CEO of Desenio, in the press release.

Last year, Desenio's sales increased by more than 60% to nearly SEK 980 million , with an EBITDA result of SEK 267 million. Together with Poster Store, which Desenio acquired at the end of last year, total sales reached nearly SEK 1.3 billion.

Currently, Desenio has already gained a foothold in the European market. The rising sales and market expansion have laid a solid foundation for its listing.

With operations in more than 30 countries , Desenio continues to forge ahead

Swedish Desenio was founded in 2010 by Helena and Martin Blomqvist . Since then, Helena and Martin Blomqvist have sold a majority stake of the company to venture capital firm Verdane.

Desenio mainly sells posters, photo frames and other wall decorations in various styles , such as poster stands and paper clips. It is reported that the founder of Desenio discovered that the real growth potential lies in posters and frames after continuous exploration .

“ It’s a quick and economical way to change out a poster in a frame or buy some new pillows, ” Helena and Blomqvist told Breakit.

Over the past decade , Desenio has been growing steadily , with its market and scale expanding and sales increasing rapidly. Currently, Desenio has online stores in more than 30 countries and regions and is still expanding into new markets.

"While we are delivering strong earnings growth, we will continue to explore , " said Fredrik Palm, CEO of Desenio .

Desenio

Wall Decorations

Sales