Shopify orders increased by 245%! This type of product unexpectedly became popular

Consumer demand for home haircuts is rising

Although the epidemic once prevented people from going out, life must always move forward, and hair naturally needs to be taken care of.

On Google Trends, searches related to haircuts have increased significantly. Among them, the search volume for "how to cut children's hair at home" has soared more than 40 times !

Previously, Google’s popular search trends for 2020 also mentioned that the global search popularity of “how to cut hair” reached an all-time high , and the number of searches for wolf tail hair was twice that of flat head.

In terms of specific countries, "How to cut your own hair" ranks fifth on the UK's "How to...?" trending search list; in France, Google also has a special list for "haircut", which includes "men's haircut", "hairdressing at home", "how to cut hair" and so on.

(2020 French "haircut" hot search list)

Product orders increased by 245.4% year-on-year !

Where there is demand, there is business opportunity. Consumers' demand for home haircuts has greatly boosted the sales of related products.

Recently, Shopify shared 12 popular products for 2021 in its blog, among which hair styling tools and accessories were listed.

According to Shopify's statistics, global orders for hair styling tools and accessories increased by 245.4% year-on-year , and the number of stores selling these products worldwide increased by 110.5% year-on-year .

Data on the AliExpress platform also shows that barber clippers are selling like hot cakes in France, with sales increasing by nearly 170 times during the May Day holiday last year !

In 2020, the black swan event of the COVID-19 pandemic had a great impact on our lives. In 2021, although vaccination work is gradually being carried out, the epidemic situation is still worrying, and sellers should also take the epidemic into consideration when selecting products.

Finally, among the top 12 popular products in 2021 shared by Shopify, in addition to hairstyling tools and accessories, there are also door mats, household storage containers, kitchen towels, bicycle seat cushions, mobile accessories, toy kitchens, car interiors, bookcases and shelves, bookends, temporary tattoos and textile crafts. Sellers can also refer to them.

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