Snapchat user survey: Young netizens are more inclined to use visual media for social interaction

Recently, Snapchat, a social software that lets users post disappearing messages, released a survey report on 27,000 users in different regions.

According to previous statistics, the number of daily active users of SnapChat has reached 249 million, most of whom are teenagers aged between 13 and 25, and the direct consumption power of millennials and Generation Z is expected to reach 1 trillion US dollars.

There is no doubt that young people and Generation Z are the main consumer groups in the contemporary Internet world. If sellers want to better meet the consumption needs of young people, then they must be aware of the tastes and preferences of the following young people!

Snapchat users are 150% more likely to communicate via images than text

This study found that compared with traditional communication media, visual media can better convey context and show some nuances. Therefore, young users today prefer to use visual media for social activities, and thus Stories on social platforms and short videos like TikTok are becoming more and more popular.

In addition, video information can better convey people's reactions or responses, and information such as emoticons can also convey users' ideas concisely. Therefore, for brands that want to reach young groups, visual media is a marketing tool that cannot be ignored.

Specifically, in addition to the high popularity of pictures among young groups at 81%, the popularity of Emojis is as high as 76%; followed by video messages, with a popularity of 61%; video calls and emojis ranked 4th and 5th respectively , with user favorability of 60% and 56% respectively.

Snapchat users believe they can change the world with digital tools

The survey shows that Snapchat users believe that they can gain more "power to change the world" through digital tools than those who do not use Snapchat, and that digital tools can generally help people take the lead.

In addition, they also hope to use such influence to encourage more responsible corporate behavior.

Generation Z is also generally aware of the social responsibilities they bear and is more inclined to buy products from brands that also take on social responsibilities.

Snapchat users have more disposable income

According to foreign media, Snapchat has always been popular with high-income groups, and they are willing to spend more on their favorite products and brands. In addition, the direct consumption power of millennials and Generation Z is expected to reach $1 trillion.

Snapchat users look forward to using new technology

The new generation of young people who use Snapchat said that they use the AR try-on function more frequently than a year ago , which also shows that young consumers are curious about new things and are pursuing emerging technologies.

AR has now become a "killer feature" of Snapchat. According to data, during this year's Super Bowl, 59 million American users used Snapchat's AR Lenses, and users interacted with advertisers' AR lenses more than 200 million times. This shows that AR interactive tools are becoming more and more popular among consumers and brands.

In a word, grasping the consumption trends of young people, meeting the consumption needs of the target group, and finding a marketing method that suits themselves are the only way for e-commerce people to remain invincible in the ever-changing and fiercely competitive Internet business environment.

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