With explosive growth, this category on Shopee will continue to sell well!

Shopee expands into Southeast Asia beauty and skincare market

Recently, foreign media reported that Southeast Asian e-commerce giant Shopee signed a cooperation agreement with Amorepacific.

As a well-known Korean cosmetics group, Shopee ’s cooperation with Amorepacific can not only promote the development of the Korean beauty industry, but also attract more Southeast Asian consumers.

Previous data showed that since Amorepacific was launched on Shopee Mall in 2018, the total value of its merchandise has increased by more than 13 times, and its e-commerce performance in Southeast Asia in 2020 has doubled .

The growth was mainly driven by Southeast Asian consumers’ preference for skin care products made with unique natural ingredient formulas and personalized beauty solutions, Shopee and Amorepacific said in a joint statement .

Moreover, beauty and skin care products have always performed well on Shopee.

During the Double Eleven and Double Twelve promotions in 2020, beauty and skin care products were on Shopee's best-selling list , which shows the strong demand for such products among Southeast Asian consumers.

During the epidemic, Shopee's beauty and skin care categories experienced explosive growth in major markets in Southeast Asia , and its cooperation with Amorepacific also attracted the attention of many sellers to the Southeast Asian beauty and skin care market.

Halal cosmetics market size grows rapidly

Take halal cosmetics, which are particularly popular among Southeast Asian consumers, as an example. Due to religious beliefs, such products are widely used in the daily lives of Muslim consumers.

In 2019, Southeast Asia dominated the halal cosmetics market in the Asia-Pacific region, accounting for about 61.8% of the market share , among which Indonesia became the main market for halal cosmetics.

Halal cosmetics are expected to grow significantly in Southeast Asia due to the increase in Muslim population in countries such as Indonesia, Malaysia, and Singapore, the development of e-commerce, the steady growth in Southeast Asian consumers’ spending on personal care products, and the surging demand for eco-friendly cosmetics.

Of course, the market size of halal cosmetics is not only shocking in Southeast Asia, but also globally.

Data shows that the global halal cosmetics market size was estimated at US$22.5 billion in 2019 and is expected to reach US$80 billion by 2030.

Many product manufacturers have also keenly sensed the growing trend of such products and are working to create halal cosmetics for a global consumer base.

It is worth noting that the target consumer groups for such products are mainly young people and female customers. Sellers can also seize the unique needs of Southeast Asian consumers for beauty and skin care products to create popular products.

Shopee Platform

Cross-border e-commerce market

Southeast Asia