Search algorithm changed? Sellers' sales plummeted by 70% in the past two months

Anyone who works on Amazon knows that it is impossible to have good sales every month of the year. There will always be a few months that are off-seasons with weak sales.

Generally speaking, June, July, and August are the months with the weakest sales for Amazon sellers in a year. This is because July and August are the peak vacation seasons in some European and American countries, and many consumers go out to travel, so they certainly don’t have the energy to shop online.

However, as early as May, some sellers reported that the number of orders had plummeted, with sales falling by nearly 70% in the past two months!

According to the seller, his store has four products in total, and usually sells more than 20 orders a day. But the number of orders has plummeted recently, and only one order was sold yesterday. The average sales volume in the past two months has plummeted by nearly 70%.

Regarding this situation, the seller speculated that it might be caused by the price increase of products at the beginning of the year. At that time, the store's sales continued to grow, so the seller decided to slightly increase the prices of some products.

But this idea was quickly rejected by myself: first of all, the seller thought that the price increase was not large and would not lead to such a large-scale decline in orders. In addition, I had the experience of raising prices before, and this situation did not occur at that time.

After sharing his experience on the forum, the seller found that many people said that similar situations had occurred in their stores. The most liked reply read: " It should be due to the overall economic environment. The economy is too bad now and no one wants to consume. "

Another asked: "How were your sales this time last year? My sales have been bad in recent months, but I'm usually not doing well this time of year, so I only compare sales to last year or the same period the year before."

In addition, Amazon's recent sudden announcement of account re-verification is also a hot topic among many sellers. One seller complained: "My store was just getting on track, but Amazon suddenly launched an account verification, which directly killed my account."

In addition, many sellers believe that Amazon’s search algorithm has changed. Some people left a message saying that they have seen many such cases on Reddit, and many sellers reported that their Buy Box position is gone.

In fact, no matter what the reason is, the recent sluggish order volume of sellers does not seem to be an isolated case.

As the US economy has not shown any signs of improvement, coupled with competition from platforms such as Temu and SHEIN, it is unclear how long sellers will have to endure the hard times.

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