Canada's beauty industry rebounds, with hair care topping the list

It is reported that due to the country's lockdown policy and retail restrictions during the epidemic, sales of beauty products in Canada have dropped sharply, among which cosmetics products have declined most significantly, down 33%, followed by skin care products, down 9%, and finally perfume, down 7%.

Hair care sales topped the list in 2020

Research data shows that although the sales volume of Canadian skin care products has declined, it still ranks first in Canada. This is mainly due to the fact that Canadian consumers increased their average spending by 6% in 2020, and consumers focused more on perfumes and their favorite big-name products.

Home isolation during the epidemic has prompted many consumers to pay attention to the quality of home life, which has driven a 10% increase in sales of home fragrance products . In fact, not only in Canada, but also in countries such as the United States and Australia, the demand for home fragrance products is rising, especially in the United States. In the first three quarters of 2020, sales of home fragrance gift sets such as scented candles and lotions increased by 22%.

Hair care products are the fastest growing category in Canada, with sales of 33%. In addition, hair care products, perfumes, light fragrances, creams, serums, cleansers, exfoliants, body lotions, creams, candles and nail care are also growing rapidly in Canada.

Online beauty sales in Canada up 56%

The epidemic has changed the way people shop, and online shopping has become the preferred shopping channel for most consumers. Survey data shows that in 2020, online sales of beauty products in Canada increased by 56%. Among them, online channels accounted for nearly one-third of all channels, while the online share in 2019 was only 17%, which is equivalent to nearly doubling.

In the week ending March 13, 2021, sales in Canada's beauty industry increased by 3%, marking the first weekly positive growth since the week ending November 21, 2020, which also shows that Canada's beauty industry is moving in a good direction.

Industry insiders say that as the Canadian beauty industry recovers, brands and retailers are strengthening loyalty building to give consumers more surprises, while categories such as skin care, perfume and lipstick are making a comeback to generate higher sales.

Canada

cosmetic

Hair Care