Mango expects online sales to reach 1 billion euros in 2021, focusing on developing e-commerce channels

According to foreign media reports, Spanish fashion brand retailer Mango recently said that it will re-plan its market strategy, especially for the large consumer market of China, and plans to give priority to the development of its e-retail channels instead of expanding its physical store network. This move shows that Mango's strategy is moving closer to Zara's parent company, fast fashion giant Inditex Group.

It is reported that Mango was founded in 1984 and is currently one of the largest fashion groups in the world. It operates in more than 110 countries around the world and generated 2.374 billion euros in revenue in fiscal 2019 , of which 25 % was generated through e-commerce channels and the website had 600 million visits .

On the 20th anniversary of the Mango website, Elena Carasso, who is in charge of the brand's online business, said that by 2021, Mango's sales in e-commerce channels will reach 1 billion euros . Therefore, e-commerce has become one of Mango's main growth drivers, which is also one of the reasons that prompted the group to refocus its China development strategy on online sales.

In 2019, Mango signed an agreement with Jingzhe Clothing in Hangzhou, China, trying to expand Mango's sales channels and brand awareness through Chinese e-commerce . "The goal of the agreement is to increase our physical and online business in the Chinese market, which is one of the fastest growing markets in the world," said Toni Ruiz, CEO of Mango . As a result, Mango entered Tmall International, a subsidiary of Alibaba Group, and opened offline stores. Although the store closure measures due to the outbreak of the epidemic led to the closure of 26 stores in China .

It is understood that China is not only Mango's main consumer market, but also the production base of most of Mango's products. Data shows that there are 242 factories in China that produce 29.48% of the group's products , including ready-made clothes , accessories and footwear .

In addition, Mango also stated that in order to build its brand image, it joined a global alliance aimed at supporting ecological awareness in the fashion and textile industries. They also joined the Sustainable Apparel Coalition, which is committed to improving the environment in the textile supply chain, as fashion consumers begin to pay more and more attention to ethics and environmentalism.

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Spain

Mango