Russian environmentally friendly products are hot, and Lamoda, an e-commerce company, has sold 420,000 yuan in two months

According to Russian media reports on the 3rd, the sales of Lamoda Planet, a new product line of Russian fashion e-commerce Lamoda that focuses on green and environmental protection, reached 50 million rubles (about 427,000 yuan).

Lamoda Planet 's first batch of products went online on November 27 last year (Black Friday) , and the products include 3,500 green and environmentally friendly products from more than 400 brands . These products are divided into six categories, namely recycling and innovation, natural and organic, animal protection, vegetarianism, saving the earth, and doing your part. The products include clothing, beauty products, masks, water cups, lunch boxes, etc.

Since its launch more than two months ago, Lamoda Planet has been well received by Russian consumers. It is reported that the most popular green and environmentally friendly brands are Mango, Tommy Jeans, Intimissimi, NYX Professional Makeup and Pandora. The most popular products are Mango skirts and dresses, which are made of 50% recycled polyester. The second most popular product is Vero Moda dresses, which are made of 95% environmentally friendly fabrics.

From the perspective of product classification, Russians have different shopping preferences for different environmental protection concepts.

l   “Circularity & Innovation” : Products are made of at least 50% recycled and innovative eco-friendly materials. Dresses are the most popular item in this category.

l   "Natural and organic" : Clothing and cosmetics made from natural materials with certifications such as ECOCERT, ICEA, BDIH, Nature, etc. Consumers love shampoo products in this category.

l   "Animal Friendly" refers to products that are not tested on animals. The most popular product among consumers is lipstick.

l   "Veganism" : Products that do not use or contain animal ingredients and are suitable for vegetarians. In the first two months of sales, shower gels were the best sellers.

l   "Save the Earth" refers to brand products that adhere to the principles of sustainable development in production, reduce water and electricity consumption and carbon emissions. In this category, jewelry has won the favor of Russian consumers.

l   "Donate" : This category was launched by Lamoda in July last year with the Dobro.Mail.ru crowdfunding website and the Help Needed charity foundation to provide a fundraising platform for other charitable foundations. So far, 10 charitable foundations have sold their products on Lamoda, earning a total of 3.3 million rubles.

As people's environmental awareness increases, green and environmentally friendly products have attracted more and more attention. Even if such products are more expensive, people are still willing to pay for them. According to a data from GlobalWebIndex, nearly 60% of millennials and 58% of Generation Z consumers are willing to pay a higher price for green and environmentally friendly products.

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