Note to sellers: There are these development trends in video marketing in 2021!

The extraordinary year of 2020 has come to an end. During this year, consumer demand has continued to change, which has had a profound impact on sellers' marketing .

Take video as an example. Video content has been very popular in 2020. International technology company Cisco predicts that by 2022, video marketing will capture 82% of consumer Internet traffic .

In order to take advantage of the video marketing boom, it is crucial to grasp the development trend of video marketing. Animot o shared the predictions of several major social media experts on the development of video, sellers come and have a look!

Natasha Samuel, founder and social media strategist at Sol Studio : With Instagram Reels, sellers can build a more interactive community and provide relevant, educational, and entertaining content to maximize user engagement.

  Sally Sargood, Chief Video Officer of Animoto : Given the popularity of videos in 2020 , more videos will flood into social media platforms in 2021. To stand out from the crowd , sellers need to develop a strategy for continuous video creation and set specific goals for each month to keep working.

Tanya Smith, Video Content Strategist : Telling your brand story and showcasing your brand values ​​through video helps humanize your brand, and given that people crave connection with others, more interactive videos can hopefully lead to shorter sales cycles.

Marketing and brand strategist Chelsea Krost : In 2021, video will become a top priority in content marketing strategies. The main trend in video this year will be "simplicity in production", and the key is to create content that connects with your audience.

In addition, live streaming is a powerful tool in video content that cannot be ignored . During the epidemic, consumers consciously avoided physical stores, and live streaming became the focus of people's attention and gradually evolved into a direct sales channel. Facebook's chief marketing expert Mari Smith also mentioned that with the surge in live videos , real-time shopping may achieve explosive growth in 2021 .

In summary, the development of video marketing in 2020 is obvious to all, and it is expected to achieve more rapid development in 2021, which is also an opportunity that sellers can seize. However, the competition in the video field is imaginable, and sellers must also find their own positioning based on consumer needs.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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