What is Carat Lane? Carat Lane Review, Features

Carat Lane was founded in 2008 and is headquartered in Chennai, India. Its online e-commerce platform operates diamond and gold and silver jewelry transactions in India in a B2C format. Relying on a network of more than 4,000 suppliers worldwide, Carat Lane already has the largest diamond and jewelry categories in India, selling to customers in more than 150 cities in India.

About Carat Lane

Carat Lane was founded to provide women with exquisite jewelry that can be worn every day. Carat Lane has become India's largest omni-channel jeweler. Carat Lane also has more than 82 retail stores in 36 cities in India.

Products and Services

Carat Lane offers exquisite jewellery design craftsmanship such as Rings, Earrings, Pendants, Necklaces, Chains, Bangles, Bangles, Mangalsutra, Nose Pins, Apart from jewellery, Carat Lane also offers 22k (916) and 24k (995) gold coins with certification and guarantee of BIS hallmark seal.

Features

Another feature of Carat Lane is the personalized customization service for jewelry. Once users have chosen a single diamond, they can choose their favorite design and inlay form from the diverse categories provided on the website to make rings, earrings or pendants. Carat Lane is not just an agent. Compared with other local Indian e-commerce companies, founders Mithun Sacheti and Srinivasa Gopalan believe that their competitive advantage lies in lower daily expenses and inventory costs.

Vision

Carat Lane works with the motto of providing tastefully designed jewelry at revolutionary prices. This is achieved by eliminating all inefficiencies that lead to drastically reduced costs. With Carat Lane, users can save up to 30% compared to market prices.

Brand LOGO

The brand’s trademark letter C is inspired by the shape of a diamond cut, and the entire logo design embodies the brightness and beauty of Indian jewelry.

Financing

-On June 3, 2011, Carat Lane received an investment of US$6 million from an undisclosed investor.

-In January 2015, Carat Lane recently announced that it had received a $31 million investment in its Series D round from Tiger Global Management.

Development History

- On August 20, 2015, Carat Lane launched an app that uses facial recognition and 3D imaging technology to allow customers to virtually try on earrings featured on their website.

- In July 2016, Giant acquired 62% stake in Carat Lane for Rs 64,357.24 crore (US$ 5.5 billion).