What is Primary? Primary Review, Features

Founded in 2015, Primary is an Internet children's clothing brand co-founded by two veterans of the American baby and children's products website Diapers.com, Christina Carbonell and Galyn Bernard.

About Primary

• Primary sells colorful, cotton basic children's clothing (including leggings, T-shirts and sweatshirts) online. There are no logos, slogans or other decorations on the clothing, emphasizing the texture of fabrics and colors. The two founders believe that Primary is like a child's colorful wardrobe. The brand focuses on the repurchase rate of consumers. Parents can choose the same large-size clothing for their children to prepare for growth at any time. The price of clothing ranges from US$6 to US$24.
• Primary is different from other children's clothing brands in that they do not focus on styles and trends. In a non-fashion-oriented environment, parents do not need to spend time looking at new styles of the season. They only need to buy the same clothes as last time and choose a size larger. For parents with limited time, basic styles allow them to complete their purchases quickly, and repurchase rate is what Primary values.
• Primary adopts an all-online sales model, which allows it to connect directly with factories and skip the complicated middle links, thereby lowering prices. Primary's clothing is priced between US$6 and US$24, which is lower than other children's clothing brands on the market, and the materials used are higher-quality cotton thread.