What is Bonobos? Bonobos Review, Features

Founded in 2007 and headquartered in New York, Bonobos is an American DTC clothing brand that focuses on providing precise and high-end customer service.

About Bonobos

• Bonobos is a men's clothing brand that focuses on providing perfect fit, excellent customer experience and fun. Founders Andy Dunn and Brian Spaly launched their iconic men's pants series online in 2007. The Bonobos brand quickly became famous for its "men's twill pants";
• At the beginning, Bonobos only sold online and was one of the pioneers among Internet fashion brands to enter the traditional retail industry. As the brand developed, Bonobos gradually expanded its product line to include not only men's pants, but also golf-related ready-to-wear, jackets, shoes and accessories. It has achieved sales of hundreds of millions of dollars and has become one of the most influential DTC brands.

Bonobos financing

- On January 1, 2008, the company raised seed round financing;

- On September 1, 2008, the company completed its angel round of financing, raising US$3.75 million;

-On June 19, 2009, the company completed its seed round of financing, raising US$3 million;

- On January 21, 2010, the company completed its seed round of financing, raising US$4 million;

- On December 16, 2010, the company completed its Series B financing, raising US$18.5 million;

-On April 12, 2012, it received venture capital of US$6.4 million;

- On March 13, 2013, it received venture capital of US$30 million;

- On July 2, 2014, the company completed its Series D financing, raising US$55 million;

-On June 16, 2017, Walmart announced that it would acquire Bonobos for $310 million.