What is Aidibao? Aidibao Review, Features

Aidibao is a company that specializes in fresh fruit bouquets inspired by floral designs and also does franchising.

About Aidibao

• From innovative and beautiful fresh fruit bouquets to exquisite and tempting crispy chocolate fresh fruit gift boxes, fresh juices, fresh fruit songs, fresh fruit meals and fruit plates, its fresh fruit innovation products surprise people all over the world. Aidibao has more than 1,140 retail stores around the world, providing surprising celebration plans for 10 million users every year, and its number is still growing.
• The story began in 1999 in East New Haven, Connecticut, USA. A young man who owned a flower shop wanted to give his mother a surprise on Mother's Day, but he didn't want to simply give her a bouquet of flowers. He pondered and finally came up with an idea: to put various fruits into the shape of a flower basket and give it to his mother. When his mother received the gift, she was very happy because she had never seen such a unique and creative gift. Tears of happiness also overflowed from her eyes, and she suggested sharing it with more people. The young man accepted his mother's suggestion and decided to give it a try.
• Later, he began to concentrate on the production of fresh fruit flowers, and founded the brand Edible with his brother Kamran Farid. His stores have also grown from the initial 6 stores to more than 1,140 stores around the world. This young man is Tariq Farid.

Development History of Aidibao

In 1999, Tariq Farid and his brother Famran Farid opened the first Aidibao store in Connecticut, USA. After further improving the computer system, training manuals, production standardization and supply chain management, they began to franchise in 2001. The first official franchise store opened in Massachusetts.

Since 2008, with the continuous growth of business, Aidibao has opened more than 900 franchise stores in the United States, Canada, Puerto Rico, the United Arab Emirates, Saudi Arabia and the United Kingdom. In March 2008, it was reported that Aidibao's annual revenue totaled US$195 million.

In 2009, Edibao signed formal contracts with franchisees in Rome, Italy and Hong Kong, China. The Rome franchise was purchased by the International Parliamentary Forum, while the Hong Kong franchise was owned by DT Company and the franchisee was Sanja Dujic. At the same time, in November 2009, Edibao's head office signed an agreement with Kemal and Emre Aydin to expand in 15 regions in Turkey. As of the end of 2009, Edibao had signed franchise agreements in 85 regions internationally, including the United States, and its franchise chain stores reached 940. In the same year, Edibao grew rapidly in the United States, with stores mainly concentrated in Texas and the Midwest, including California, Massachusetts, Pennsylvania and Virginia.

In 2010, Aidibao opened 84 new stores and 9 international chain stores, and signed cooperation intentions for 123 new stores. Among them, Indian tycoon Hiten Bajaj plans to open 20 new stores in India with Mumbai store as the flagship store, while Raid Al-Mustafa plans to open 6 chain stores in Jordan.

In January 2011, Aidibao announced the signing of its 1,000th franchise agreement.

In December 2011, Aidibao officially entered China. As of May 2013, it had opened 8 stores in Beijing, Zhengzhou, Hangzhou and other places in China.

It is no exaggeration to attribute the rapid growth of Aidibao to the vision of CEO Tariq Farid, who was named Entrepreneur of the Year by IFA in 2008 and who has built a well-structured and experienced team to manage and promote the balanced development of the business in all aspects.