What is Theory? Theory Review, Features

Theory is committed to becoming a modern enterprise with environmental awareness and social responsibility.

About Theory

• Theory currently has dozens of stores around the world, including about 20 in the Chinese market. Theory's styles are very popular in the Asian market, especially in Japan, where many girls also follow this brand.
• As early as 2000, Theory had licensed the Japanese company Link International to produce and develop local business in Japan, which shows Theory's hope for the Japanese market. In September 2003, Andrew officially sold the shares of Theory to Link International and another Japanese company Fast Retailing Co., with each company owning 44.5% of the shares, and the remaining 11% was left to Andrew.
• Andrew hopes to unify the profits of Theory in Japan and the United States to increase the company's internationalization capital. Currently, Theory has expanded to China and South Korea. Let's see whether Fast Retailing Co., which has rich retail experience and more than 600 retail stores in Japan, can help Theory consolidate its market position around the world.
• Theyskens' Theory is a fashion collection designed by the renowned European talent Olivier Theyskens for Theory. Theyskens' Theory combines Theyskens' bold and unique design style with Theory's elegant and mature brand temperament, becoming a practical street style fashion that many young girls are chasing after.

Theory Product Features

• It is a harmonious combination of comfortable fit and fabric quality.
• It makes people feel confident and radiant while wearing well-fitting clothes.
• Focus on showing the wearer's unique taste and extraordinary temperament.
• A combination of luxury, quality, simplicity and perfection.
• It blends seamlessly into every aspect of the wearer’s unique lifestyle.
• Every season, it innovates and progresses, and never simply reuses previous ideas.