What is TRIBE? TRIBE Review, Features

TRIBE (TribeGroup) claims to be a self-service platform between brands and micro-influencers. Brands can work with micro-influencers (with more than 3,000 followers) on Instagram, Facebook or Twitter provided by TRIBE to create attractive branded content.

About TRIBE

TRIBE is a self-service marketplace that connects brands with micro-influencers (micro-influencers) who praise brands through good content. Because users only pay for the posts they like, users only need to spend a few minutes browsing the page and see a large number of posts.

content

Users only need to make a brief introduction of their own products or promotions, and then invite influencers to submit a related creative post; they can then pick out the parts they like from the submitted posts, and the corresponding influencers will post these posts on social media, and users need to pay a small fee to these influencers.

Ad Type

TRIBE’s campaigns are divided into two types: influencer marketing campaigns and content campaigns.

cost

It is completely free to set up an account on TribeGroup and create a marketing campaign profile. For each approved influencer creative post, TribeGroup will charge a 20% service fee. Small commercial advertising marketing campaign budgets are usually between £500-3000.

Financing

-On December 1, 2015, it received financing from Clinton Capital Partners, the amount of which was not disclosed.

-In April 2016, Tribe received a US$5.35 million Series A funding round led by Exto Partners.