What is Polestar? Polestar Review, Features

Polestar is a Swedish luxury electric car manufacturer jointly founded by Volvo Cars and its parent company Geely Auto. Its brand philosophy is to integrate advanced technology and exquisite craftsmanship to create a smarter, unique and sustainable car life experience for people.

About Polestar

• Polestar is headquartered in Gothenburg, Sweden, and has established retail businesses in many global markets such as Europe, North America and Asia. Polestar is a design-driven pioneer electric vehicle brand. With the brand concept of purity, pioneering and high performance, it creates environmentally friendly and fun electric vehicles, provides users with an uncompromising car experience, leads the industry, and opens the future.

• As a high-performance electric vehicle brand originating from Sweden, Polestar has always focused on automotive design and technology, guiding the automotive industry to stride into a new era of electrification.

Polestar's business model

• Polestar adopts direct online sales to achieve unified and transparent prices; implements the "Polestar Strategic Partner" plan to jointly build Polestar Space with strategic partners; the digital after-sales service platform integrates a selected Volvo after-sales service network to create a mature, convenient and professional "star service".

• Polestar adheres to the concept of sustainable development, refuses over-investment, rationally allocates group resources, attaches importance to achieving short-term and medium-term business goals with strategic partners, and realizes sustainable win-win development between Polestar and its strategic partners through a series of support policies. Polestar has established several Polestar Spaces in China, covering major new energy markets such as Beijing, Shanghai, Shenzhen, Hangzhou, and Chengdu.

• Polestar has established Polestar Spaces in the bustling urban centers of major markets around the world. Polestar Spaces are innovative retail spaces that are designed to disrupt the traditional dealer and showroom sales model. Here, users can enjoy a relaxed and pleasant car-buying experience without sales pressure in a bustling area in the city center. All price information provided by Polestar Spaces will be completely consistent with online channels, fully guaranteeing the user experience.