What is Myer? Myer Review, Features

Myer is one of Australia's most representative and historic department stores, with a business history of more than 100 years. It is world-renowned for its high-end fashion merchandise mix, high-quality customer service and unique shopping experience. Since its establishment in 1900, Myer has been the flagship brand of Australia's retail industry, witnessing and influencing the changes and development of the Australian retail market.

Development History

Myer was founded by brothers Sidney Myer and Elcon Myer in Bendigo, Victoria in 1900 as a small store. Over time, Myer expanded rapidly to become a large department store retail group nationwide, the largest department store chain in Australia, and the only chain store with stores in every state in Australia. It pioneered many innovative retail concepts and services, such as installment shopping, catalog sales and modern shopping center operations.

Business scope and characteristics

Myer covers a wide range of retail categories, including but not limited to men's and women's clothing, footwear accessories, beauty and skin care, household items, children's clothing, toys, food gifts and high-end designer brands. Its stores often have multiple well-known brand counters to create a one-stop high-end shopping environment for customers.

Myer has always been at the forefront of fashion trends, and its annual "Myer Fashion Lunch" and other events have become a major event in the Australian fashion industry. At the same time, Myer also pays great attention to the online shopping experience, creating a powerful e-commerce platform and realizing an O2O retail model that seamlessly connects online and offline.