Product selection trends! Russians love to give these New Year gifts in 2022...

The Chinese New Year is just over half a month away, and I am already very excited and waiting for it. As Chinese culture continues to spread around the world, many foreigners have also begun to celebrate the Chinese New Year. It is reported that even Russians love to celebrate the traditional Chinese New Year. So what kind of New Year gifts are these foreigners going to buy this year?

It is understood that after Christmas 2021, the sales of game consoles and toys in the Russian market surged, with average daily sales even reaching 433.7 million rubles , a four-fold increase compared to the same period in November !

On the eve of the New Year , in addition to the surge in sales of children's products , sales of electronic products such as smartphones and headphones , as well as jewelry and perfumes, also saw a good upward trend .

As for the upcoming New Year, consumer electronics, audio equipment such as speakers and headphones , and small household appliances are all very popular New Year gifts among Russians.

It is also understood that the demand for home appliances in the Russian market increased by 35% from Christmas to New Year's Eve , with sales reaching 1.3 billion rubles in just five days . In particular, sales on December 29 reached 327 million rubles, setting a record for the highest single-day sales since September 1.

In the last five days of 2021 , sales of computers, mobile phones, video and audio equipment exceeded 14.9 billion rubles, an increase of 80.3% over the same period in November.

In addition, before the New Year's Eve, Russians' demand for cosmetics and perfumes was twice as high as before. The sales of such products in the five days before the New Year's Eve reached 5.2 billion rubles, an increase of nearly 83%.

At the same time , sales of clothing and footwear also increased by 39% to 9.6 billion rubles. The sales peaked on December 30, with single-day sales reaching 1.9 billion rubles, which was higher than the sales on Black Friday !

For the upcoming New Year, relevant sellers can base their products on the consumption preferences of the Russian market, such as electronic products, smartphones, headphones and audio equipment. Clothing and shoes are also very popular online shopping gifts among consumers in the country, and try to catch another wave of hot sales before the New Year!

European Market

Hot selling trends of New Year gifts