What is Volusion? Volusion Review, Features

Founded in 1999, Volusion is a service platform that enables merchants to create end-to-end e-commerce stores online. Volusion's software enables anyone to create a fully functional e-commerce website, supporting control over the website's design, product promotion, SEO (search engine optimization), social media, and payment and processing.

About Volusion

Volusion offers a completely cloud-based e-commerce shopping platform. The company offers all the basic features you need to run your own online store, as well as some features that set it apart from its main competitors.

As of 2018, over 30,000 merchants actively use Volusion, shoppers have spent over $28 billion in transactions, and placed over 185 million orders on Volusion stores.

Key Features

Volusion's shopping cart software includes features for product marketing, website design, SEO, online marketing, and order processing.

Other features include mCommerce, a drag-and-drop content builder, a style editor, affiliate marketing, and a loyalty rewards program. Volusion also offers additional services including Volusion Payments, credit card processing, fraud protection, and a full range of digital marketing and design services. Volusion has been PCI certified for over 10 years, signaling its commitment to business security. It is also listed on the Visa approved provider list.

cost

1. Individual: $29/month.

2. Professional: $79/month.

3. Business: $299/month.

4. Customization: depends on the specific situation.

Logo Changes

1. Old Logo:

2. New Logo:

Introduction: Volusion invited Ramotion, a design company in San Francisco, to create a new brand image system for it. After many discussions with the design company, it was decided to refine the brand symbol by digging into the metaphors hidden behind the brand. First, 12 main brand attributes were extracted from Volusion for screening, and finally the three most powerful attributes were left: wallet, prism and letter V. In the end, these three attributes were combined for design to create a conceptual new LOGO. The wallet represents the attributes of the transaction, and the prism represents the customer. Customers create better results by using Volusion's products and services, just like the prism itself, which can refract a beam of light into beams of multiple colors. The letter V is the first letter of the platform name. The four different colors represent the four aspects of Volusion products: creating your store, selling your products, expanding your business, and the help provided by the platform. The decomposition diagram is as follows:

Development History

-In 1999, 16-year-old Kevin Sproles founded Volusion in Simi Valley, California.

-In 2002, the business system was launched.

-From 2002 to 2010, Volusion first launched e-commerce functions, and then e-commerce developed rapidly, creating hundreds of jobs.

-In 2010, Kevin stepped down from the CEO role to focus more on his family and moved to his hometown in California.

- From 2010 to 2016, Mozu was released, but in the enterprise market (long cycle), Mozu experienced slow development. In 2016, Mozu was sold.

-In 2016, founder Kevin returned.

-In 2017, we will increase investment products and tools for small and medium-sized enterprises.