Shein's sales in Brazil have reached $100 million, and will double by the end of the year

Recently, shein released an open letter announcing that since the platform model was launched in May, sales under this model have accounted for one-third of the total sales in the Brazilian market .

According to this trend, by the end of this year, shein will be able to sell more than 1 billion reais (about 207 million US dollars) of goods in the Brazilian market through its marketplace alone . This situation is also confirmed by the first batch of relevant data released by the company.

The open letter also mentioned that since the platform model was launched in May, 6,000 local sellers have settled in Brazil, and the total sales of goods have reached nearly 100 million US dollars .

In the Brazilian market, Shein allows local sellers to sell their products on the platform, just as sellers sell goods on platforms such as Mercado Livre.

This is good news for Shein, but Brazilian retailers are unhappy about the situation.

Because Brazilian policies allow cross-border goods below $50 to be exempted from tax (Note: Brazil's new policy also stipulates that platforms that voluntarily join the compliant transportation program do not need to pay tax on goods below $50. According to foreign media reports, shein is the first platform to join the program), many local Brazilian retailers believe that shein's product prices are more competitive. It is with this price advantage that shein has rapidly expanded its scale in the local area.

According to a report by BTG Pactual, Shein's items are 35% cheaper than similar items at brand-name stores such as ComoRiachuelo, C&A and Renner.

In fact, in order to adapt to the local Brazilian market, shein has also made a lot of efforts. Just this week, shein held an event for "Made in Brazil" on the platform, showcasing about 300 Brazilian-made products with prices ranging from 17 reais to 190 reais .

Felipe Feistler, shein Brazil General Manager , said: " This is a night of celebration for shein. In a short period of time, the company has fulfilled its promise to Brazilian consumers, successfully held four popular parties and now held the first shein party in Brazil.

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