What is Amazon Vouchers? Amazon Vouchers Review, Features

Amazon Vouchers is a self-service marketing tool launched by Amazon UK that enables sellers to differentiate their products through eye-catching discounts and badges highlighted in the search area, making them more attractive to consumers. The free trial period for Amazon Vouchers ends on July 1, 2018.

About Amazon Vouchers

Sellers can offer coupons for a fixed pound value or a percentage discount, or they can target coupons to specific customer groups.

When a customer receives a coupon (which must be clicked to collect), if they go on to purchase the associated item, the coupon is automatically applied at checkout. It can give customers some motivation to buy without delaying the purchase.

cost

Sellers will be charged 45p for each completed order and voucher redeemed. The fee will be based on the date of redemption, not the start or end date of the voucher. Sellers will only be charged if the voucher is redeemed and the seller makes a sale. Sellers may also want to offer discounts, so they need to be factored into their marketing budget.

Starting July 2nd, fees will be calculated based on the redemption date, not the free trial period. However, any budgets you set in your Seller Central Dashboard will only apply to coupons created from July 2nd onwards, not during the free trial period. It is recommended to let the original coupon expire on July 2nd and start using the new coupon with the budget limit you set.

Display effect

Coupons may appear in multiple places on the site, first on product detail pages and search results, and also on Amazon's Deals page and the specific Amazon Vouchers landing page. Mainly targeted at pages browsed by buyers.

Placement

Amazon Vouchers in search results

Your product will be marked as on sale in the Amazon search results page, and the label will link to your product detail page. This is a great way to stand out in the search results.

Amazon Vouchers on product detail pages

On the product detail page, Amazon Vouchers will be highlighted with a “Promotion Message” banner.

All the customer has to do is select the voucher and apply it to their account. Once the customer uses the voucher, Amazon will display a message letting the consumer know how long the voucher will expire.