The most popular apps in the world in the first half of the year are out! Temu ranks first among iOS apps

Mobile applications have become an indispensable part of our daily lives. Recently, SEO training and digital marketing strategy company Backlinko summarized the global APP downloads in the first half of the year based on data released by Appfigures, Forbes, Sensor Tower and other institutions.

In summary, according to the data released by Appfigures, among the top ten "world's most popular iOS applications" in the first half of this year, except for the top three with more than 50 million downloads, the rest are all below 50 million.

Among them, Temu is the most downloaded application, with 53.5 million installations; Google's four applications, Google Maps, Google, YouTube and Gmail, ranked second, third, sixth and ninth, with downloads of 50.6 million, 50.2 million, 48.4 million and 42.4 million respectively.

Meta has three apps in the top 10 in terms of downloads. Instagram ranks 4th with 49.9 million downloads worldwide, Threads ranks 5th with 48.9 million downloads, and WhatsApp Messenger ranks 8th with 46.2 million downloads. Bytedance’s video editing software CapCut ranks 7th with 47.8 million downloads, and instant messaging app Telegram ranks 10th with 40.9 million downloads.

In the top ten of the "world's most popular Android applications" in the first half of this year , Instagram became the most downloaded application in the first half of the year with 213.9 million installations. ByteDance's TikTok (104.8 million) and CapCut (93.8 million) also made it into the top ten, ranking 6th and 10th respectively. In addition, in the Android list, except for CapCut, which ranked 10th, the top 9 downloads were all over 100 million.

It is worth mentioning that Temu occupies a considerable space in Backlinko's report. In addition to being ranked first in the "World's Most Popular iOS Applications", Temu also performed quite well in the "Most Popular Applications by Country/Region in Q1 2024" (data source: Sensor Tower).

In the United States, Temu is the most downloaded app, TikTok ranks second, SHEIN ranks sixth, and CapCut ranks eighth, all ranking the same as the previous period (Q4 2023). Threads ranks third, advancing six places compared to the previous period; Max ranks seventh, falling four places; Instagram, WhatsApp Messenger, and Facebook rank fourth, fifth, and tenth, respectively, the same as the previous period.

In the UK, Temu and SHEIN ranked first and second respectively among the most popular applications, with SHEIN's ranking moving up 4 places, Temu's ranking remaining the same as the previous period, and TikTok ranking 6th, down 1 place.

In France, Temu is still the most downloaded app, the same as last time; SHEIN ranks third, up three places from last time. TikTok and CapCut rank 8th and 9th respectively. In addition, Temu, SHEIN and TikTok are also among the top ten apps in Germany, Australia, Canada and India.

Among the most downloaded shopping apps in the world in 2023 (data source: Statista), Temu still ranked first with a total of 337.72 million downloads; SHEIN ranked second with a total of 261.94 million downloads; and Amazon ranked third with a total of 188.12 million downloads .

From the above data, it can be seen that although Temu has received mixed reviews overseas, in terms of user expansion, Temu is far ahead, and the development of Temu has further driven Pinduoduo's revenue.

It is worth mentioning that Pinduoduo recently released its second-quarter financial report, and its US stocks subsequently fell by about 30%. This is the first time that the company's stock price has fallen below $100 per share since November 2023. According to industry reports, as of the close of the day the financial report was released, Pinduoduo's market value was US$138.8 billion, down more than US$50 billion from the previous trading day, equivalent to about RMB 400 billion, which is equivalent to the evaporation of a NetEase.

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Global APP downloads

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