Accelerating global expansion! Alibaba International Station signs NBA legend Tony Parker

Alibaba International Station's global expansion is further accelerated! Recently, reporters learned that Alibaba International Station has signed Tony Parker, the French legendary basketball star who has won four NBA championships . With the Paris Olympics approaching, Tony Parker will serve as the brand spokesperson for Alibaba International Station to further promote B2B e-commerce to the global market .

As an NBA legend from France , Tony Parker has won four NBA championships, is the first foreign player in NBA history to be elected Finals MVP ( F MVP ) , and has been selected to the NBA All-Star team six times. He has a strong appeal in the United States, France, and Europe. As one of the "Big Three" of the Spurs, Tony Parker has also accumulated a large number of fans in China, and can be called the "youth" of a generation of domestic basketball fans.

Since retiring in 2019 , Tony Parker has started his own business and entered the business field. It is reported that Tony Parker is also trying to purchase more cost-effective products through Alibaba International Station to enhance the competitiveness of his company. Therefore, Tony Parker can use his personal experience to attract more overseas entrepreneurs and start-ups to purchase from Alibaba International Station.

Due to its dual influence among fans and entrepreneurs around the world, its market appeal across Europe and the United States, and the sports boom in the Olympic year, the cooperation between Alibaba International Station and Tony Parker is expected to provide domestic small and medium-sized enterprises with huge opportunities to expand overseas markets.

Media reports have previously stated that Alibaba International Station will hold a series of events during the Paris Olympics. Alibaba International Station’s advertisements will appear in Paris’ airports, subways, train stations, and Champs-Elysees and other major landmarks to promote Chinese merchants to the global market. It will also launch a special promotion before the Olympics, which is expected to cover more than 15,000 merchants . In addition to the Olympics, Alibaba International Station has also become the B2B e-commerce partner of the European Cup this year.

First there was the European Cup, then the Olympics, and now here comes Tony Parker! Taking advantage of this summer's sports boom, Alibaba International Station is concentrating all its efforts on increasing its overseas investment, which is good for Chinese merchants!

Alibaba International Station

Tony Parker

Spokesperson