Cainiao opens seven cross-border merchant centers across the country, benefiting 100,000 cross-border merchants

On June 24, Cainiao announced plans to open seven cross-border merchant centers throughout the year, covering 20 industrial belts across the country, with Yiwu as the first stop . By strengthening the construction of local service teams, it can tailor cost-effective international express solutions for small and medium-sized overseas merchants, saving up to 5-10% of logistics costs.

Reporters learned on the spot that the Cainiao International Express team will rely on the locally operated merchant center to provide customized logistics services to local small and medium-sized merchants, such as one-click merchant registration, multi- ERP system docking, and economical "clothing special line". In addition, facing the door-to-door collection problem that many small and medium-sized merchants are worried about, Cainiao's " one-piece collection " can cover more than 100 cities across the country, and there is no minimum collection order quantity limit, which can respond to the actual needs of local sellers more efficiently and in a targeted manner.

It is worth mentioning that Cainiao will also provide merchants with multiple benefits such as regular training, customized preferential plans, large coupons, and "old customers bring in new customers", using real money to help small and medium-sized cross-border merchants go overseas.

Xu Yan, president of Yiwu Cross-border E-commerce Association, said at the event that Yiwu is an inclusive city, especially suitable for small and medium-sized businesses to start businesses. This year is a big year for sports, and the European Cup and the Olympic Games and other sports economy will bring a new wave of traffic dividends to Yiwu cross-border e-commerce. We have observed that the number of orders of many Yiwu merchants around the event has increased by more than 30%, and the number of customer inquiries for jerseys, socks, national flags, loudspeakers, etc. has increased sharply.

In Yiwu, Jinhua, Chen Jianlu from Henan has been engaged in cross-border trade in Yiwu for more than 10 years. With the start of the European Cup, his company's order volume has seen a rapid increase to more than 40,000 orders. Small national flags of various countries, team uniforms, and some customized clothing have become popular items for shipment. After the overseas 618, logistics shipments have also ushered in a second wave of peaks. "The number of orders has increased by about 30% year-on-year, which is simply a huge fortune for us cross-border merchants. The logistics are currently relatively stable. Cooperating with Cainiao is like taking a reassurance for us."

It is currently the peak season for cross-border e-commerce shipments, and professional international logistics companies like Cainiao are needed to provide logistics service guarantees for Yiwu local merchants.

Dedicated personnel and dedicated efforts to serve small and medium-sized sellers are inseparable from Cainiao's world-leading international express network. Li Yaping, general manager of Cainiao International Express Business Development Division, introduced that Cainiao plans to establish merchant centers in seven core cities across the country within a year , and gradually expand to 14, covering the industrial belts of East China, South China, North China and Central China . Point-to-point services exceed 100,000 cross-border merchants, creating an inclusive international express solution suitable for the "physique" of small and medium-sized merchants.

The 2024 fiscal report released by Alibaba Group shows that in the 2024 fiscal year ending March 31, in the field of international logistics, Cainiao's average daily cross-border package volume has exceeded 5 million pieces, which exceeds the current global leading logistics companies.

"Cainiao can provide multi-directional and layered international express products. As a veteran cross-border seller, our return rate due to logistics has been reduced by more than half after using Cainiao." Grace, logistics director of Xia Ge e-commerce, told reporters that this year the company is in the transition period from a general-purpose seller to a boutique seller. Not only has it increased investment in product research and development, overseas marketing, etc., it is also relying on Cainiao to improve cross-border logistics efficiency and make overall product transformation and upgrading for overseas consumers.

In Grace's view, "Cainiao International Express's clearly tiered logistics products, such as Economy, Simple, and Priority, are particularly suitable for sellers with low average order value. Economy and Simple are not only cost-effective, but also have strong logistics stability. At that time, they became our main force in shipping to Europe and the United States."

It is understood that as the world's largest cross-border e-commerce logistics company, Cainiao's global smart logistics network covers more than 200 countries and regions. In fiscal year 2023, Cainiao handled more than 1.5 billion cross-border parcels, serving 133 million cross-border consumers and more than 100,000 merchants and brands.

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Seven cross-border merchant centers