AliExpress signs David Beckham as global spokesperson

The wind of cross-border e-commerce has finally brought Beckham here! According to foreign media reports , AliExpress has signed football superstar David Beckham as its global spokesperson. This is another major move by AliExpress after it became the official partner of the 2024 European Cup in March.

(Foreign media reported that AliExpress signed Beckham)

The 2024 European Cup will be held in 10 host cities in Germany from June 14 to July 14 , with 24 national teams participating. According to official data from UEFA, the 2020 European Cup had a total of 5.23 billion viewers worldwide, with 328 million viewers watching the final, and an average of more than 100 million viewers per game. As a top sports event, the influence of this European Cup will be no less than that of the American Super Bowl. With the European Cup and Beckham, Chinese cross-border merchants will usher in a wave of traffic peaks.

(Beckham becomes AliExpress global spokesperson)

As the "Four Little Dragons Going Global" such as AliExpress continue to expand their international markets, sponsoring important sporting events or signing top spokespersons has become one of the important means for cross-border e-commerce platforms to increase their overseas investment.

The latest financial report data shows that the revenue of international retail business represented by AliExpress increased by 56% year-on-year. As of April this year, Choice orders, which are mainly fully managed and semi-managed, accounted for more than 70% of the total orders on AliExpress. The "Global Five-Day Delivery" service in cooperation with Cainiao has been expanded to ten countries. Alibaba International said it will invest more resources in cross-border e-commerce.

AliExpress

Global Spokesperson