Sales volume exceeds 200 million! 3C digital accessories become the industry leader

In recent years, the 3C track has become a new choice for many sellers to go overseas. With the popularity of 3C products, the digital accessories industry has also shown vigorous vitality and continued to advance at a compound annual growth rate of 6.8%.

Well-known mobile phone holder brand PopSockets seized this opportunity and won the recognition of overseas consumers for its practicality and innovation . According to statistics, PopSockets mobile phone holders sold 60 million units in 2018, with a revenue of 200 million US dollars, becoming a star product in the 3C digital accessories market .

With just a small plastic buckle, PopSockets was able to develop a popular item that is popular all over the world. The strength of PopSockets is obvious to everyone.

It is understood that the PopSockets brand was founded in 2014, and its main product is the mobile phone airbag holder. Its founder, David Barnett, is a philosophy professor in the United States. Initially, he was often annoyed by the tangled headphone wires, so he thought of sticking two buttons on the back of the phone. This idea easily solved the problem of headphone wire entanglement and quickly gained attention in the market.

With the advancement of technology and the changes in people's needs, David Barnett realized that it was not enough to just solve the problem of headphone cables. Then a bold idea came to his mind: upgrade the button to an airbag bracket, which can be used as a cord winder and a handle.

In 2012, David Barnett raised funds through crowdfunding platforms and began to optimize the product according to his own ideas. After continuous development and improvement, the airbag bracket was born. 2014 was the first year of the official sales of PopSockets bracket. Because it can wrap around headphones, freely extend and retract, hold mobile phones, and make mobile phones stand upright quickly, it meets the needs of different users. As soon as it was released, it set a sales record of 30,000 units.

Since then, PopSockets has not only provided personalized customization services, but also actively cooperated with well-known brands to launch many joint styles, such as Marvel, Harry Potter, Friends, Coca-Cola, etc., attracting countless consumers inside and outside the circle, and with a unit price of hundreds of yuan per customer, it has become the new favorite of major Internet celebrities and trendsetters for taking photos.

PopSockets' popularity is not only due to its unique design, but also inseparable from social media marketing on platforms such as Instagram and TikTok.

It is reported that PopSockets has 360,000 followers on Instagram and a total of 200,000 posts, while TikTok has 280,000 followers and 244 million views. Through promotion on social media platforms popular among young people, coupled with celebrity marketing and red-person cooperation, PopSockets has a wider audience and further improved its brand awareness.

To date, PopSockets brand products have been sold to 75 countries around the world, with total sales exceeding 245 million units, successfully standing out in the overseas market.

In general, the categories of 3C accessories will be more diversified and novel in the future. If sellers want to successfully expand overseas and remain invincible through this track, they must continue to innovate and actively promote marketing.

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