AliExpress and Vogue launch global live streaming competition, first stop in the UK

The cross-border e-commerce battle is in full swing, and clothing exports have become a "battlefield."

AliExpress continues to increase its investment in clothing overseas, launching a global celebrity live broadcast competition, cooperating with fashion media " Vogue Business" and supermodel Olivia Attwood, and providing clothing merchants with an innovative cross-border live broadcast sales model. This is another major move by AliExpress for the clothing category after the establishment of a new women's clothing channel and subsidies for new models.

(AliExpress cooperates with supermodel Olivia Attwood to launch a global celebrity live broadcast competition)

It is reported that the first stop of the AliExpress Global Celebrity Live Broadcast Competition will be held in the UK, radiating to core English-speaking countries such as the United States and Australia , and will further expand into important national markets such as Europe and the United States in the future . The first stop will invite hundreds of Internet celebrities to settle in AliExpress, and through the form of live shopping, match clothes on the spot and interact with consumers in real time, narrowing the distance with female users.

AliExpress will select more than 20,000 women's clothing and accessories for influencers to choose products that suit their style for live broadcasts, and provide exclusive discounts in the live broadcast room to ensure the maximum effect of the live broadcast. In addition, AliExpress will also cooperate with the global high-end fashion magazine " Vogue Business " to expand AliExpress's influence overseas.

(Overseas celebrities are live streaming on the AliExpress platform)

Since February this year , AliExpress has actively entered the clothing market, added a new women's clothing channel Viva, and held intensive investment promotion meetings, targeting merchants in the high-quality clothing supply chain and source factories . It is said to be the clothing supply reconstruction with "the largest investment and greatest determination in history."

Merchants can enjoy a series of incentive policies, including exclusive channel resource promotion, deterministic traffic support inside and outside the site, the highest increase in investment in history, and 1-to-1 exclusive docking with shop assistants. Subsequently, AliExpress launched a real money subsidy plan: as long as you release new clothing products that meet the requirements, you can enjoy a subsidy of up to US$5 per order, and the more you post, the more you get.

The help of Cainiao, the "partner for going overseas", on the logistics side is also an order accelerator for AliExpress. Clothing has the characteristics of seasonality and high-frequency consumption, so it has higher requirements for fulfillment time. At present, the "Global 5-Day Delivery" product jointly created by AliExpress and Cainiao has expanded to more than 10 countries and regions. In addition to the original scale of the United Kingdom, South Korea, Spain, Belgium, and the Netherlands, Germany, France, Portugal, Saudi Arabia, the United States, and Mexico have been added to the core markets to ensure that more orders can achieve the fastest fulfillment experience.

"In the past year, AliExpress has completed the model upgrade and logistics upgrade with great determination. Now all its capabilities are relatively complete. It is indeed a good time for them to enter the apparel market and expand their product supply." A senior cross-border industry insider commented, "For source factories and industrial belt merchants, the rush to invest in major platforms is also a new opportunity."

Deng Qi, a clothing factory-type merchant from Xuancheng, Anhui, was one of the first merchants to follow the AliExpress policy and join the full trusteeship . Two days after the 328th anniversary promotion, the store's sales have doubled year-on-year. "We are very happy that the platform has begun to pay attention to the clothing category, and we also believe that there will be greater breakthroughs." As the "first person in Xuancheng" on AliExpress, Deng Qi has also led more and more clothing merchants in Xuancheng and surrounding areas to join the AliExpress platform, opening the road to cross-border e-commerce.

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