With an average monthly visit volume of 92.2 million, Temu’s traffic in the United States has skyrocketed by 700%!

With low-priced products such as $4 water bottles and $8 running shoes, Temu has become a big hit in the United States.

Yesterday’s article mentioned that Temu’s ad spending between January and November last year increased by 1,000% year-on-year. Today, the editor got another piece of news: the latest data shows that Temu is one of the fastest growing large websites in the United States in 2023 .

According to data provided by the well-known website analysis tool Similarweb, Temu's traffic in the United States last year, including websites and mobile terminals, increased by more than 700% year-on-year, with an average monthly visit volume of 92.2 million times.

If we only look at websites with more than 10 million visits per month, Temu's traffic growth rate is second only to Open   AI , the latter's traffic growth will reach 2690% in 2023 (year-on-year). Of course, in my opinion, it is inferior to Open   There is nothing shameful about AI . After all, the popularity of artificial intelligence last year is obvious to all.

This data also shows that Temu is becoming one of the most popular websites in the United States. Obviously, the strategy of "spending huge amounts of money on advertising to attract consumers and then using low prices as a selling point" can be regarded as a success in the US market.

In addition to Temu, there is another Chinese cross-border e-commerce platform in Similarweb 's ranking - AliExpress. It ranks third, following Temu. Data shows that AliExpress's traffic increased by 290% year-on-year, with an average monthly visit volume of about 24.2 million times.

David Carr, senior insights manager at Similarweb , said the industry believes that the (U.S.) market (growth) has been relatively stable, but huge growth (on the platform) is still possible.

It is worth mentioning that news came out today that Temu plans to launch a "semi-hosting" business in addition to the "full hosting" model, and will focus the first phase of the business on the US site, and then expand to major European sites.

In addition to the United States, Temu and AliExpress have also become popular e-commerce platforms among Spanish consumers.

According to research data from Spanish data analysis company Netrica, AliExpress is the second most visited e-commerce platform in the local area, only after Amazon; Temu ranks fourth after SHEIN (third).

Temu

AliExpress

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