Take action! One platform bans multiple fashion brands

Following last year’s ban announcement, Vstiaire Collective saw an increasing number of users returning to the platform to purchase better quality items and invest in second-hand goods.

To further promote a greener economic system, Vestiaire Collective worked with a committee of nine fashion and sustainability experts to create a clear definition of fast fashion and used this framework to ban industry giants from its site.

The platform said that banning fast fashion giants from appearing on Vstiaire Collective's website would spark controversy, however, as the climate crisis intensifies and 92 million tons of textile waste is discarded each year, it is a necessary step to reduce the environmental and social impact of the fashion industry.

With a lofty vision to change the way people consume, Vestiaire Collective hopes to use its platform to raise awareness of the issues of textile waste and overconsumption in fashion, and to encourage other big fashion brands to join the mission of changing the industry.

After a year of research and planning, Vestiaire Collective said they have "proudly" banned 30 brands, including well-known brands such as Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters and Zara.

Vestiaire Collective convened key industry experts to help create a framework for defining fast fashion based on five criteria of overproduction and overconsumption :

Low price: The product is priced below average to attract consumers

Product update speed: the speed at which new products or new series are released each year

Too many products: The number of products available to choose from within a certain time frame

Speed ​​to Shelf: Production cycle time from design stage to finished product storage

Over-promotion: frequency and intensity of promotions

Dounia Wone, managing director of Vestiaire Collect, said: “The decision to ban fast fashion is to support the work that Vestiaire Collective has been doing for a long time. Fast fashion brands have contributed to excessive production and consumption, with devastating social and environmental consequences around the world. We have a responsibility to take action and take the lead to get other industry players to join this movement. Together, we can make an impact.”

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