What is Amazon Attribution? Amazon Attribution Review, Features

Amazon Attribution is a new beta measurement solution designed to help brands and sellers get more traffic and improve conversion rates. The tool will help sellers understand where Amazon product traffic comes from so that they can better adjust their marketing strategies.

About Amazon Attribution

Amazon Attribution will intuitively show sellers how different channel ads (such as display ads, search ads, video media, etc.) influence buyers to discover, research and purchase their products on Amazon. Through Amazon Attribution, sellers will have a deeper understanding of the traffic that flows into product detail pages and generates purchases.

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1. Through Amazon Attribution, sellers can conduct in-depth analysis of the traffic sources of Amazon products so that they can adjust marketing strategies more timely, increase product sales and quickly improve conversion rates.

2. Some unique conversion metrics on Amazon Attribution, such as Amazon product detail page views, purchase rates, and sales, allow sellers to fully understand how each of their marketing strategies contributes to shopping activities on Amazon and gain an in-depth understanding of traffic.

Specific functions

1. Measure functionality

Sellers can use Amazon Attribution to analyze the effectiveness of each advertising channel and understand the impact of advertising in each channel on sales.

2. Optimize functions

Amazon Attribution will report the performance of each advertising channel based on the needs of sellers, enabling sellers to maximize sales growth (in-flight optimization) by continuously optimizing key variables in advertising.

3. Planning function

Sellers can use Amazon Attribution to review the performance of each advertising channel, analyze relevant Amazon audience segments, and plan future marketing strategies to maximize return on investment.

Features

1. The initial stage of the Amazon Attribution program is a self-service program based on the UI.

2. As far as we know, no API (application programming interface) will be provided in the beta version.

3. Amazon Attribution will show internal (AMS) and external (AAP, not external to Amazon) traffic.

4. The sales report will show the total sales, whether third party or seller.

5. As of now, the program is only available to suppliers and is free for advertisers.