Domestic snacks are hot in overseas markets during Double 11 Shopping Festival. Cainiao builds cross-border food supply chain solutions for Bestore

Recently, Cainiao and Bestore officially announced their cooperation. Through the cross-border food supply chain solution created by Cainiao for Bestore, they will help Chinese specialty snacks go global and conquer the "international stomach" with "Chinese flavor".

As a leading brand in the snack industry , Bestore has accumulated more than 500 million consumers , 80 million omni-channel members, nearly 100 online channels such as platform e-commerce and innovative e-commerce , and has opened more than 3,400 stores in 22 provinces across the country . Its global business covers more than 30 countries and markets.

Through this cooperation, Cainiao has transported tens of thousands of snack foods such as dried fruits under Bestore by sea to key overseas markets such as Malaysia , Vietnam , Brunei , and New Zealand . During the Double 11 promotion, local consumers can taste Chinese snacks in as little as a week.

It is understood that overseas FMCG brands not only need to meet the habits and preferences of consumers in the destination country, but also need to comply with local laws and regulations. They need to make adjustments at any time according to the packaging information requirements of the destination country, including ingredients, allergens, nutrients, country of origin, expiration date, etc., which brings a series of challenges to the labeling and packaging compliance of FMCG brands.

To help Bestore deal with the complexity of local laws and regulations, Cainiao South China Logistics Warehouse launched a customized product label service, including label design, production and distribution. In addition, gift box set services for multiple items can be completed in domestic collection , reducing costs for merchants by more than 10 % .

In addition, Cainiao also provides one-stop cross-border logistics and supply chain solutions for fast-moving consumer goods companies going overseas. Overseas brands only need to ship the goods to Cainiao's cross-border warehouse, and subsequent distribution, first-leg transportation, customs clearance and trunk transportation can all be completed by Cainiao, providing nanny-like services for overseas companies throughout the process.

" Globally, fast-moving consumer goods companies are facing rising costs due to rising commodity and raw material prices. As a global logistics and supply chain company, we have noticed that these companies are seeking to reduce costs in order to maintain the price competitiveness of their brands and products. With this in mind, we tailor-make logistics and supply chain services for such companies to help them better deal with issues such as overseas compliance, inventory and supply chain management, while saving logistics costs, " said Xue Xiaoguo, general manager of Southeast Asia for Cainiao Group .

It is understood that as the world's largest cross-border e-commerce logistics company, Cainiao's global smart logistics network covers more than 200 countries and regions. In fiscal year 2023, Cainiao handled more than 1.5 billion cross-border parcels, serving 133 million cross-border consumers and more than 100,000 merchants and brands.

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