Cultural export? Netizens found that Temu's earthy videos have entered Europe and the United States

As early as when it was first launched, Temu became an instant hit through a 30-second advertisement during the Super Bowl, an event that the whole nation of the United States watched closely. Its slogan "Shop like a billionaire" was deeply implanted in the minds of American consumers like a virus.

After that, various marketing methods must naturally keep up. Now on major overseas social media, you can often see various video ads launched by Temu.

However, unlike the exquisite videos released during the Super Bowl, Temu's daily marketing style seems to be following the earthy route that the audience is familiar with.

This type of advertisement is often seen on domestic social media platforms: a boss-like person says with a frown: "Why is our product so good and so cheap, but no one believes it?" A person who looks like an employee next to him will sing the same tune, and finally tell the audience to click the link below to buy the same product.

Unexpectedly, this type of script was brought overseas by Temu, which is a bit like cultural export.

Recently, someone said that they had seen Temu's tacky video. The difference from domestic advertisements was that the actors in it were replaced by blond-haired and blue-eyed foreigners.

In this video, a foreigner rushed towards a pile of products with a stick in his hand. Two people behind him tried to stop him. The foreigner asked, “My products are so cheap and of such good quality, why does no one believe in them?”

One of them answered that it might be because it was too cheap, so people thought it was fake. Then the foreigner took up his own product and demonstrated it in all aspects, pointing out the advantages of the product one by one, and finally showed the familiar formula, inviting the audience to click the link at the bottom of the screen to place an order.

After seeing this advertisement, a Chinese citizen who has lived abroad for a long time forwarded the video to domestic social media, which caused quite a stir.

Some netizens said that this is pure cultural export. Others said that they quite like foreigners making advertisements in this style and hope to see more of them.

Although this kind of tacky video may seem a bit aesthetically fatigued in China, it does seem to have some kind of magic overseas and may really produce good results.

Temu

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